Why do the Japanese love the iPhone? | Anue Juheng-Juheng New Horizons



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Apple released the second generation iPhone SE on April 15, U.S. time, and there have been substantial improvements from many perspectives. It not only has a larger 4.7-inch Retina display, but also the same A13 bionic chip blessing as the iPhone 11 Pro big brother, the Home button (Home button) and Touch ID retention, and the price of the people (NT $ 14,500-20,000)) Many fruit fans should also be excited. I also believe that in a long period of time in the future, the new iPhone SE will be the best-selling iPhone model today.

<Juheng ve el mundo> Why do the Japanese love the iPhone? (Photo: AFP) “data-height =” 464 “data-mime =” image / jpeg “data-ratio =” 1.6379310344827587 “src-m =” https://cimg.cnyes.cool/prod/news/4466380/ m / f67287c3478db179d4fcae5ad40365f5.jpg “data-width =” 760 “/><figcaption><Juheng ve el mundo>  Why do the Japanese love the iPhone? (Photo: AFP)</figcaption></figure>
<p>The iPhone has more than half of the market share in the Japanese smartphone market, and many Japanese manufacturers that produce smartphones have also lagged behind. Why the Japanese love Apple alone doesn’t love Android, in fact there are traces.</p>
<p>In the past, SoftBank (SoftBank) exclusively sold the iPhone in Japan for three years, and at that time, the iPhone also became a super weapon for SoftBank to besiege and attract many customers from the same industry.</p>
<p>In 2011, KDDI also joined the iPhone sales ranks, and the battle situation grew more intense. At the time, the iPhone 4S (16GB capacity), which cost around 60,000 yen, was equivalent to a purchase price of 0 yuan under various promotional plans.</p>
<p>After 2 years, NTT DoCoMo, a leader in the Japanese communications industry, finally joined the ranks of fruit powder and started sales of the iPhone 5S and 5C.</p>
<p>In addition to introducing a variety of products to prevent customer loss, these companies have also actively encouraged users to join the ranks of smartphones. The iPhone, which can be used intuitively and easy to use while wearing Apple’s aura, has suddenly become the top priority for Japanese consumers under the perfect opportunity to get started.</p>
<figure><img alt = Why do the Japanese love the iPhone? (Photo: AFP) “data-height =” 1061 “data-mime =” image / jpeg “data-ratio =” 0.7163053722902922 “src-m =” https://cimg.cnyes.cool/prod/news/4466380/ m / 25581abb07f18608849ae0e1d5a57de0.jpg “data-width =” 760 “/>
Why do the Japanese love the iPhone? (Photo: AFP)

There are also iPhones with enough support. Generally, as long as the hardware can cope, the iOS operating system can be continually updated, and it won’t appear that Android phones often take a few months or 1-2 years. Orphan situation. These advantages also make Japanese consumers who are strong enough comfortable.

Also, iPhone is easier to back up data than Android phones, and there are no common interface problems of Android phones in various products. When you change your phone, you can transfer data as long as new and old iPhones are together, and all settings can be kept as is, making them easy to use.

If fruit fans have bought commonly used paid apps or subscription content, they generally won’t consider investing in other camps when considering various spending and usage habits, so the next mobile phone in fruit fans too is often the newest iPhone.

Also, the integration of Apple products is high, and they often successfully buy powdered fruit to buy other products in their homes, such as AirPods, Apple Watch, iPad, or MacBook and iMac computer products. There are also simple product designs, all of which are outstanding at Apple.

According to data from survey company GfK, prior to the launch of the iPhone Pro 11 and 11 series in August-September 2019, the iPhone 8 accounted for approximately 40% of total iPhone sales in Japan, with the highest proportion . This means that most Japanese consumers do not go for the latest and strongest models.

<Juheng ve el mundo> Why do the Japanese love the iPhone? (Photo: AFP) “data-height =” 427 “data-mime =” image / jpeg “data-ratio =” 1.7798594847775175 “src-m =” https://cimg.cnyes.cool/prod/news/4466380/ m / cb62b45918015e0a1431162061c68d1e.jpg “data-width =” 760 “/><figcaption><Juheng ve el mundo>  Why do the Japanese love the iPhone? (Photo: AFP)</figcaption></figure>
<p>In terms of mobile phones launched in September 2017, the popularity of the iPhone 8 has long been maintained. The second-generation iPhone SE with a lower price and 64GB capacity and a price of less than 50,000 yen should also successfully inherit the huge popularity of the iPhone 8 series in Japan.</p>
<p>There’s also the iPhone SE, which was described as a cheap version of the iPhone before it hit the market. In fact, it is not cheap in terms of materials and performance. For consumers who value the value of CP, the powerful allure of shopping is added.</p>
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