The “slot” on the bottom of the drink bottle is not for cost savings! 3 intentions revealed: a long time has gone wrong | New | NOWnews Today News

In stores, supermarkets or convenience stores, you always see many types of drinks, but have you ever thought why there are grooves under many bottled PET drinks? In response to this, “Xiaoganqianqian’s Game Food” from Sohu shared the “Big 3 Ideas” of the bottom slot design of the drink bottle, emphasizing that it is not to save costs!

According to Sohu’s “Xiaoganqianqian’s Game Food”, you can find a groove design on the bottom of the beverage bottles you buy regularly. Some people think that the slot can reduce the volume of the bottle and reduce the cost of drinks. However, “Xiaoganqianqian’s Game Food” explained that it was not to save costs, and then revealed the “3 main intentions” of the slot design.

1. Adjust the center of gravity of the beverage bottle.When a beverage bottle is filled with a beverage, the center of gravity is generally in the upper half. When placed on a table or shelf, if someone accidentally shakes it, the drink will easily fall off and the bottle could be hit. and cracked after falling, which will lead to heavy losses. However, if there is a groove in the bottle, it will be different. Due to the mechanical action of the bottle with the groove, the center of gravity will move down and fix on the bottom half of the bottle, so that it is not easy to drop the bottle, which is us. The often said “The chassis must be stable!”2. Use grooves to avoid counterfeiting.Some people think that mineral water bottle slots have an “anti-counterfeiting effect”. Since mineral water can be easily counterfeited, criminals will use bottles to fill tap water and sell them as mineral water for profit. Therefore, the usual mineral water company will make subtle markings on the bottles produced by their own companies, if you want to make it difficult to detect and differentiate the authenticity, then the slot is the most suitable.

Three, the groove can blur the line of sight.Many drinks have incentive activities for promotional purposes, such as “one more bottle” printed on the cap, but many drinks are more transparent. If there is no slot in the bottle, customers will pass easily. Reverse the bottle path, see the words on the bottle cap, and buy the award-winning products, which will make the store not only fail to achieve the purpose of the promotion, but also lose a lot of money. Therefore, with grooves, the mystery of promotional award products can be increased. (Editor: Chen Yayun)