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Following the launch of the iPhone 12 mini, cheers rose from fans of the small screen.
The best one-hand holding experience, compact and lightweight body, and portability are arguably not hitting the mark. The iPhone 12 mini is simply the “white moonlight” in the hearts of lovers of small screens. However, the 2227 mAh battery capacity and the unique card convinced many people. There were also many people who shouted “Long live the small screen.” They said they wanted to be healthy but they were honest. They bought back the iPhone 12.
After screaming for so many years about small screen mobile phones, is it a real lawsuit or a pseudo lawsuit?
The past and present of “small” screen phones
Small screen phones are actually a pseudo-concept, what a lot of people don’t know is that the small screen phones we are talking about today were also big screen phones back then. Everyone who has been through the era of functional phones knows that 2.4 inch mobile phone screens were already considered large, and that 3 inches is simply the big screen of the big screen.
▲ These are the actual small screen phones, not the iPhone.（Source ： Unsplash）
The first generation of iPhone turned out to have a very important selling point: cutting out the physical keyboard, making room for the large 3.5-inch screen, allowing the screen and touch area to reach about twice that of 2-inch phones. , 4 inches.
To highlight the benefits of the large screen, Jobs also focused on how good the “big screen iPhone” experience is and how late the “small screen iPhone” experience is.
▲ One of the main selling points of the 3.5-inch iPhone was the larger screen than other mobile phones, which can offer an audiovisual and browsing experience. (Source: Flickr / Josh Hallett CC BY 2.0)
Market data is the best standard for product testing and mobile phone sales data in subsequent years confirms that large-screen mobile phones are really popular with consumers. Even if many people think that cutting out the physical buttons to expand the screen is an extremely stupid decision before buying a 3.5-inch iPhone, it doesn’t affect them to experience the 3.5-inch big-screen iPhone and call it “true fragrance.”
It is precisely to see that the “big screen” brings a better experience, many manufacturers have begun to increase the size of the mobile phone screen, 4 inches, 4.3 inches, 4.7 inches, 5.2 inches, rising to the 7 inches, market feedback. Look, consumers are buying it.
This is an issue that subverts the perceptions of many people. The small screen phones that you create are not really small screen phones. They used to be big screen phones. The development of large screens is the “initial heart” of smartphones.
The bigger the screen, the better the experience?
In the era of smartphones, the mobile phone is no longer a simple communication tool, but a handheld reader, a movie theater, a game console and a camera. Before the birth of smartphones, the nature of mobile phones was simply a simpler message transceiver. The main function was basic communication. Making and receiving phone calls, sending and receiving short messages, and low-quality image transmission were the three most used functions.
A famous, small, low-pixel object can already carry these functions. After all, mobile phone photography is still blurry, communication is basically based on the phone, and text transmission is based on SMS and 2G. With a big, clear screen, it’s a loss of business importance.
Everything changed until the mobile phone became the entry and exit point for integrated information.
After the birth of the iPhone, people’s perception of mobile phones changed and they discovered that mobile phones can carry many functions, such as playing games, watching movies, taking pictures, reading e-books and socializing “without interrupting the connection”, thus Than the basic communication of mobile phones Functions are gradually dialed in and now many people cannot make a phone call a month.
The information capacity carried and transmitted by these new functions is an explosive growth in terms of the information capacity of basic communications. The small 2-inch screen can’t afford the hard work, and the larger, clearer screen is an unavoidable choice.
In recent years, aside from Nokia occasionally releasing one or two 2.4-inch screen phones that support 4G under the nostalgic brand, there are almost no smartphones with screens smaller than 4.5 inches. Even for bigger screens, manufacturers like Huawei, Samsung have also launched foldable screen phones.
Just look, there are a lot of consumer calls on small screen phones on various platforms. Most of them are very firm. Small screen phones are so good. But if there are manufacturers who believe these words, they will invest heavily in small screen phones. He will definitely cry.
Those who screamed for the iPhone 12 mini bought the iPhone 12 after getting entangled in all kinds of tangles, and a lot of people who screamed for the small-screen Android phone, many people said they would buy it next time: the phone of small screen has many shortcomings. But the shortcomings may not be significantly greater than those of large-screen mobile phones, after all, consumer sensitivity has lost rationality.
Consumers’ mouths are more deceptive, just like when the iPhone 6 became a rounded edge, many people missed the era of the Founder of Jobs. This type of voice network has never disappeared. As a result, the iPhone 12 hasn’t been released for a long time. An iPhone 12 right-angle framed “severed hands” evaluation came out.
Jobs has a famous saying: “Consumers don’t know what they want.” This phrase is very reasonable in some cases and also works when placed on a small screen mobile phone.
Deconstruct the real needs, there is no such thing as a small screen phone
What are consumers thinking of when they say they want a small screen phone? Let’s use rational thinking to deconstruct implication.
- Extreme grip: Not difficult to hold with one hand → narrow width and thin thickness.
- Small and portable: It can be easily placed in various places → narrow width, thin thickness, light weight and height control within a certain range.
- Smartphone: There is audiovisual entertainment, photography, social networks, etc. → on-screen audiovisual experience must be guaranteed, battery life must be guaranteed, social communication must be guaranteed → large screen, large battery, dual card, 5G.
Is it full of contradictions?
To put it bluntly, one person said they want a small screen phone, but actually they want a flagship smartphone with narrow width, thin thickness, light weight, height control within a certain range, large screen, long battery life. Small, dual-card full 5G Netcom camera Display phones are just a pseudo concept.
▲ It’s almost 100% predictable that the iPhone 12 on the left should sell better. (Source: Apple)
If fans of small screens really only care about the size of their mobile phones and abandon high-capacity input and output, Nokia may remain the “big maker” of mobile phones. The fact of the market is that even small screen mobile phones that only sacrifice part of the audiovisual experience can hardly sell the same as large screen mobile phones of the same brand.
It’s not that mobile phone makers don’t want to work on small screen phones, it’s that they’re smart and can’t believe what consumers know.
What would a “really small screen phone” look like?
In theory, there is a really small screen mobile phone, a body that can be easily held in one hand, a 7-inch on-screen video experience, a 6-lens 100x zoom camera system, a battery life of a few days, etc., but current technology cannot do that. TO.
Someone might say, there is no folding mobile phone, but at present, folding mobile phones do not meet the standards of “really small screen phones”, and neither the thickness nor the weight can be considered “small”?
▲ It is not small, not thin.
If you deconstruct it again and analyze it from the perspective of pure demand, what users want is not even a mobile phone, but one or more smart devices that are more portable, have a better audio and video experience, better effects. camera and better battery life to meet more needs.
Obviously, this form of mobile phone can no longer meet these needs, just waiting for technological advances, the day when new forms of products appear.
(This article is authorized to reprint by Ai Faner; the source of the first image: Apple)
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