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(New: Officially confirmed that the lights will be turned off by the end of the year)
ICE MONSTER, the ancestor of the mango ice on Yongkang Street in Taipei, has reported excruciating losses today. The main store on Yongkang Street decided to turn off the lights at the end of the year. There are expected to be three stores in Xinyi, Eslite Ximen and Neihu TO GO. ICE MONSTER issued a statement in the evening and received Wuhan The impact of the pneumonia epidemic has greatly affected the Yongkang business district, which is highly appreciated by tourists from all over the world. Many companies face the challenge of restructuring or temporarily closing deals. Therefore, ICE MONSTER Yongkang’s founding shop will temporarily end at the end of December. Songgao Store and Ximen Store maintain normal operation.
The ICE MONSTER statement stated that Yongkang’s founding store has returned to the Yongkang business district since April last year, attracting many tourists from Japan, South Korea, Hong Kong, and even Europe and the United States, creating growth. continuous in the number of visitors and performance. Since the beginning of this year, due to the impact of the epidemic, the Yongkang commercial district, which is much loved by tourists from all over the world, has a greater impact. Many companies face the challenge of restructuring or temporarily closing their businesses. Therefore, ICE MONSTER Yongkang’s founding store will be temporarily retired at the end of December. In the end, Songgao Store and Ximen Store maintained normal operations. Following the concept of sustainable management, the ICE MONSTER brand is also actively transforming itself. Moving forward, it will continue to provide consumers with the highest quality ice products that combine unique Taiwanese tropical fruits and local ingredients.
In April last year (2019), Apple News reported that the famous ice store “Ice Hall” on Yongkang Street in Taipei, which caused a wave of mango ice in Taiwan, turned off the lights after former directors Luo Junhua and Zhang Jiemei fell into a marital storm, but Luo later founded ICE MONSTER also returned to the Yongkang Street display shop. At that time, the interviewee frankly said that he would return to this place. The “emotional factors” accounted for a large part. I hope to continue the glory of the past here.
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The ice room was closed due to marriage in 2010. Later, Junhua Luo reopened under the name “Yongkang 15”. In 2012, it was renamed ICE MONSTER and moved to the Eastern District display store. It will be 7 years after returning to Yongkang Street in 2019.
Luo Junhua is the founder and culinary director of ICE MONSTER. He named the main Yongkang Street store “Yongkang Street Founder Store.” It is located next to Ding Tai Fung. Does not include rent. With a seat, Luo Shen and the store manager personally sit down, showing the importance of this store.
Regarding returning to the Yongkang commercial district, Luo Junhua said that he was very cautious. In addition to remaining optimistic about the potential of the Yongkang business district, he also clearly stated that “emotional factors” represented a very important factor. After all, it was in this business district that he made his fortune.
Luo Junhua also mentioned that since the opening of the ice room was welcomed by tourists from all over the world, he will also consciously take on the responsibility of presenting Taiwan’s high-quality fruits and ice cream products. Therefore, he insisted on using only seasonal fruits, such as the exclusive frozen mango, which is only available in summer. Almost all the products are homemade, including glutinous rice balls, taro balls, etc., and a central kitchen is enabled for this.
In addition, Luo Junhua candidly said that although the outside world looks beautiful, the cost is very high due to the pursuit of high quality and refinement, and the high rents in the business district, in fact, it does not make money as the outside world imagines. .
As for Zhang Jiemei, another key player in the old ice hall, tried to re-enter the Yongkang business district in 2016, including the introduction of the “Yingbing Restaurant” that sells mango ice, as well as catering services such as “Porridge “and” Meet Face to Face “. Everything failed, and the Belgian coffee chain brand Panos, which was acting in partnership with others, also reported that wages were owed and that further development was not as expected. (Life Center / Taipei Report)
