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Apple (AAPL-US) has just released the iPhone 12, but some analysts have dismissed the new phone and believe that Apple has failed to resolve a key point: why the general consumer must spend more than $ 1,000 to buy the superior model ?
The analysis report from the Commercial Bank of Germany noted: “In recent mobile phone cycles, we believe that Apple has given strong reasons why tech enthusiasts should look for the highest-end models, namely iPhone X in 2017, iPhone XS in 2018 and iPhone XS in 2019. IPhone 11 Pro, but we don’t think 2020 will be as strong as in the past. “
“We are concerned that this conference did not provide a solid reason. The general consumer may switch to the iPhone 12/12 mini instead of the iPhone 12 Pro / Pro Max.”
Apple released 4 iPhone 12 models this time, namely the iPhone 12 at $ 799, the 12 mini at $ 699, the 12 Pro at $ 999, and the Pro at $ 1,099.
However, the biggest difference between these models seems to be the function of the camera and the storage capacity. Analysts at the Commercial Bank of Germany noted that Apple showed no difference in the chips, battery life, or display technology of these four models.
The most obvious difference between the iPhone 12 and the 12 Pro is that the Pro has an additional lens. Pro has a total of 3 lenses, namely wide angle, ultra wide angle and telephoto lenses, with new optical image stabilization (OIS) and optical radar technology, which can enhance the AR function and use the “portrait” mode to photograph focused subjects in low light sources. , Blurred background photos.
These characteristics are very important for photographers who are serious about taking good photos, but not the general consumer who wants to be photographers. Apple’s best-selling mobile phone during the holiday shopping season last year was the iPhone 11. When Apple CEO Tim Cook spoke about the iPhone 11, he bluntly said, “The company is priced right.”
After the Apple conference, UBS estimated in a research report that only 25% of total iPhone sales in fiscal 2021 will belong to the Pro model, and 38% will be lower-priced models, because the Pro model starts in 999 Dollar.
Raymond James said in an analysis report Wednesday: “In view of all the features provided by the iPhone 12, the value proposition of the iPhone 12 Pro is basically the quality of the camera. The quality of the camera looks really amazing, but this is also the iPhone 12 and iPhone 12 Pro. ” The only difference between them. “
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