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Apple’s new iPhone 12 and 12 Pro sold “excellent” after being sold in the Japanese market on October 23rd. Apple’s market share surpassed the 70% mark during the three-day period, and the iPhone 12 Pro was the best seller.
Japanese IT-related research company BCN released a statistical report on the 27th (consolidating actual sales data from Japanese electricity retail stores). 23 ~ 25) Apple’s market share in the Japanese smartphone market exceeded the 70% mark and reached 73.0%.
BCN noted that in terms of iPhone sales trends in the Japanese market over the years, Apple’s market share of more than 60% indicates that iPhone sales are “strong”, with a market share 40% to 50% indicating that sales are “normal” and a market share of less than 40%. He said sales were “down” and Apple’s market share broke 70% during the three days the iPhone 12 and 12 Pro went on sale, indicating that sales were “excellent ( Very strong)”. In September 2020, Apple’s market share of sales in the Japanese smartphone market was 42.5%, the same as in August 2020.
In the third week of October (October 19-25), the iPhone 12 Pro was the best seller, with a market share of 20.7%, followed by 17.5% of the iPhone 12 and the iPhone SE (second generation ). 13.9%, 4.2% from iPhone 11, 2.5% from OPPO Reno3 A.
BCN said that last year, Apple started selling 3 new iPhone models (iPhone 11/11 Pro / 11 Pro Max) in one go. Although only 2 new models were sold in October this year, the iPhone 12/12 Pro went on sale for 3 days. The total sales volume of the iPhone 11/11 Pro / 11 Pro Max only decreased by 6% compared to the same period last year (between September 20 and 22, 2019 when the iPhone 11/11 Pro / 11 Pro Max was on sale for 3 days). This year, the total sales of 2 new models for 3 days The sales volume is almost close to the total sales volume of 3 new models launched last year for 3 days.
There are 4 models in the iPhone 12 series, all equipped with OLED panels. Among them, the iPhone 12 and the iPhone 12 Pro with 6.1-inch screen will go on sale on October 23; The 5.4-inch iPhone 12 mini and 6.7-inch iPhone 12 Pro Max will be available Pre-orders will open on November 6 and sales will begin on November 13.
(This article is reprinted with permission from MoneyDJ News; source for first image: Science and Technology Newspaper)
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