[ad_1]
In 2020, the global automotive market will contract and only electric vehicles will grow against the trend. Despite being chased by competitors in the second half of the year, Tesla still holds the position of pure electric vehicle sales champion. The plug-in hybrid car features European car chaos, BMW, Volvo, Volkswagen and Benz are fighting, and the cards can be re-shuffled at any time.
In 2020, new energy vehicles (xEVs) will be driven by policies and regulations, and pure electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) will grow against the trend.
According to statistics from TrendForce’s Top Industry Research Institute, the two companies’ total sales volume reached 2.4 million, with a growth rate of 19.8%. In addition to growing against the trend of the epidemic, the increase in vehicle models launched by various automakers and the growth of markets outside of China, the brand’s market share and the ranking of new vehicles. energy have also changed significantly.
The Tuo Dai Industry Research Institute noted that the total market share of the top five in the pure electric vehicle market has fallen from 77% in 2014 to 46% in 2020. Among them, only Tesla has a significant increase in market share, indicating continued market competition. Intensify.
After Tesla launched the Model 3 in 2018, in addition to its main sales market in the United States, it has also achieved growth in sales and market share through expansion of the European market and localization in China. It is expected to hold the top spot in 2020, and other brands are tough to scale. Market share of the top 10%.
In this wave of competition, the market share of many independent Chinese brands has fallen rapidly, such as BAIC and Baojun, replaced by international automakers such as Volkswagen and Renault. Both will be boosted by the launch of affordable models and the growth of the European market in 2020. Get in the top five. Among the top five, only BYD and the newly emerging Wuling are the only self-owned Chinese brands. Wuling entered the top five for the first time by launching the Wuling Hongguang mini EV with the lowest price of RMB 28,800.
Furthermore, although PHEVs belong to the same category of new energy vehicles, they have a different market structure than pure electric vehicles due to different branding strategies.
European automakers’ efforts at PHEV began in 2019. For this year, the top five PHEV brands are almost all European cars, squeezing out mid-series (BYD, Roewe) and Japanese (Mitsubishi, Toyota), and the top three are all.As luxury car brands, BMW, Volvo, and Mercedes-Benz have very similar market shares, and the rankings can change at any time.
Looking ahead to 2021, the Tuoqi Industry Research Institute noted that in 2021, new energy vehicles will increase in vehicle models, and their types will also tend to diversify. In addition to different types of energy, they will also launch based models In prices, usage patterns and consumer preferences to meet the needs of various regions. . In 2021, international automakers will accelerate their electrification transformation. When the market potential is still great, major automakers are expected to adopt active strategies, including reviews and introduction of new models. However, it is important to pay attention to differences in regional markets, as there is still a large demand for low-priced cars in the Chinese market, and European countries still prefer European brands, etc., which may be the cause. of declining market share and ranking confusion.
(Source of the first image:Owner of Tesla Atlanta）
New knowledge of science and technology, updated from time to time
[ad_2]
