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Reporter Dai Yuxiang / Taipei Report
Foodpanda, the delivery platform, will continue to grow in 2020. Both the market penetration, fresh food orders and the number of cooperative stores, as well as the order growth rate of panda supermarkets rank first in the Asian market and the Pacific. In addition to announcing the creation of a unique “fast business” instant delivery platform today (19), foodpanda also revealed big data on county and city delivery, as well as Taiwan’s favorite beverages.
▲ foodpanda announced the creation of a unique “fast business” instant delivery platform and the release of big data for delivery to counties and cities. (Photo by reporter Dai Yuxiang)
Foodpanda said that in 2020, the total number of foodpanda delivery miles may be 5 times greater from Earth to Mars; a total of more than 2,089 delivery partners have won a pot of gold (1 million yuan) by providing delivery services.
Taiwanese national snacks are sweet but not spicy and live up to expectations. They are the main single item on foodpanda. Among chain restaurants, McDonald’s, which is loved by adults and children, dominates the king of order in Liudu. Hand-cooked drinks are divided into two factions, Taipei and Taichung. Kaohsiung prefers 50 lanes. New Taipei, Taoyuan and Tainan are the most refreshing. In terms of product, the top three are bubble milk tea, which won the Taiwanese champion of favorite home drinks. Oolong green tea and Toto green tea come in second. , Three.
▲ Pearl milk tea won the Taiwanese favorite beverage delivery champion. (Photo / provided by industry)
A more detailed analysis of consumer usage trends, Taipei is the majority of people ordering fresh food, Xinbei people are the favorite for late-night snacks, and the best side dishes are fried foods, dim sum and fried foods. Hsinchu desserts have the highest order rate in Taiwan, and Hualien is used The population proportion of issuing services is the highest.
Foodpanda has been working in Taiwan for eight years and the number of cooperative enterprises is approaching 70,000. Many new users are still joining in the post-epidemic era. According to statistics, in 2020, users of the foodpanda platform will grow by 160% compared to the same period last year. Foodpanda has also observed that regular consumers are getting younger and younger, ranging from 25 to 34 years old last year to 18-24 years old and mainly concentrated in Taipei, while Kaohsiung. In cities with the fastest growth in user adhesion, platform users are more concerned with diversified options, diversified types of instant delivery products, and a wide range of services.
Foodpanda Taiwan Managing Director Fang Junqiang said, “From a data perspective, since 2017, the order volume has increased strongly every year and has grown more than 300 times. In terms of market penetration, grocery orders Fresh and Cooperative Traders Panda Supermarket’s four major data elements and order growth rate dominate the Asia Pacific market. Next, foodpanda will create a unique fast business instant delivery platform in Taiwan to meet all needs. immediate needs of users “.
Recently, foodpanda has also optimized the application interface. In addition to improving the stability of the system, it has also developed many innovative features, such as the “badge function” that can accumulate discounts by completing tasks and multi-person orders without sending the mobile phone. Function “and” Map function “that can check nearby takeaway restaurants, which improves user interaction and makes it more convenient for consumers to buy products.
Looking ahead to 2021, foodpanda locks fast enterprise instant delivery service as the main development force. It will officially launch a new pandago service in January 2021. Pandago fully links online and offline stores, so that merchants who have not joined the delivery platform as well The three advantages of the shared platform: a huge fleet , an artificial intelligence dispatch system, and comprehensive education and training for quick point-to-point logistics within short distances.
