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Shilin Night Market, the largest in Beishi, has attracted many tourists from home and abroad in the past. With the sharp decline in tourist crowds and the impact of the epidemic, the owner of Wenlin Road, which was originally a first-rate theater, raised rents and was unwilling to lower prices. A whole row of billboards were hung, which also affected the well-known chain stores nearby. Shilin locals revealed the truth through tears.
The well-known Shilin Night Market has a centuries-old history. At its peak, there were more than 2,700 shops and vendors, and it could exceed 100,000 people for a day of sightseeing during the holidays. In recent years, with the sharp decline in tourists and the outbreak of the epidemic, the number of stalls has dropped by more than 400 and the Christmas crowd has shrunk to just over 10,000. Many stores cannot keep up after the start of the year and have to break down their iron doors. On Wenlin Road near the night market, the 22-year-old Starbucks was also affected. He was surprised to learn that it was closed at the end of September this year. The news shocked the locals; and the Yangming Theater, the 70-year-old oldest theater in Beishi, was temporarily closed last September. Reconstruction and demolition tests have been carried out to attract tourists.
In the night market there are many traditional food snacks, fun games, etc., which are also good memories for many people. However, in recent years, there have been incidents of unscrupulous sellers selling expensive fruit and given cows, repeatedly appearing on the consumer dispute page. Although it has already withdrawn from the business district, it has already seriously damaged its tourist image.
However, this year it was severely affected by the epidemic and tourists from all over the country were drastically reduced. The big occasion of the Shilin Night Market Christmas crowds is gone, and waves of shops follow. Some people in the area revealed that they hope to take advantage of this crisis to improve the quality of night markets, rediscover the characteristics of traditional night markets and avoid the unlimited duplication of products and shops, which makes people feel a kind of intensive phobia ; others noted that the owner is eager to borrow. If the number of planes increases instead of reducing rents, the number of stores waiting to be rented increases and the number of shops that can be visited decreases, fewer tourists want to go, this is the so-called vicious circle.
In the past, the Shilin Night Market was empty and thousands of tourists from elsewhere could flood in on a weekday. The current prosperity no longer exists. A vendor revealed that many of the industry peers used to increase the table turnover rate and raise prices, and are more focused on foreign tourists. Hidden version of the “pit-kill” menu, the industry has tasted the sweetness and made a lot of money. Today, they have not only lost the love and trust of local and Chinese consumers, but negative criticism from local communities has also continued. If they don’t make changes because of mistakes, they depend on tourists for many years. Same marketing method, I’m afraid the tide of store downs will never end.
(Zhongshi News Network)
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