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Every Spring Festival, Scratch Music sells big! It is understood that Taicai releases around 60 scratches every year. There are only 5 design teams behind the scenes, and the average age is under 30. The team leader, Mr. Lai, revealed in an interview with “Apple News”. And also take into account the preferences and taboos of the fans of the national lottery. Bright colors like yellow, gold, and red are undefeated choices, and the image of the gods should also be careful to avoid scratching the area.
♦Scratchlet’s design team has only 5 people who require very fluent English
Tai Cai kept the identities of the five people at home and was unable to take photos. But the team leader, Mr. Lai, said in an interview that he was also applying for the job by chance. The team’s identities were diverse, including marketing, communication, and social sciences. They are all young, with an average age of less than 30 years, and must be fluent in English in order to communicate with foreign printers. More than half of the team has experience of studying abroad, proposing hundreds of designs from scratch each year, and finally introducing about 60 paragraphs.
Although the outside world may think that it takes “very good calculation” to take on this job, Mr. Lai mentioned that, in fact, the bonus spending rate is fixed and only bonus distribution is required. No need to count.However, local people prefer to have the middle.The feeling of the grand prize is that the first prize is planned to be more than a million more popular, but the small prize should be distributed enough, otherwise the fans of the lottery will be disappointed.
Mr. Lai laughed and said that the relatives knew that he was in charge of the design of scratch music in Taicai, and they often asked him if he had the secret to winning scratch music, but “I really don’t know!” won the prize or not, and the printer randomly printed the place where it was drawn. “Otherwise, I would have made a fortune long ago!”
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♦The gods will not be placed in the scraping zone.
Mr. Lai said that the feelings of domestic and foreign people are different, and the design of the face is also different. Like the god patterns that often appear in domestic scraped music, they will never be placed in the scratch area to avoid disrespect; there is no taboo on foreign scratching music, which will release bikini beauties. Drawing or photographing music for scratching, this kind of controversy in China is too big to be launched.
As for colors, fans of domestic colors also prefer bright colors like yellow, gold, and red. The team even mentions the “black” and “taboo color” of home scratching. You have never introduced scratching with black as the main color. Lai Mr. He said in the past, he tried to use dark blue on the diamond light scratch ticket. Although it appears to have a lot of texture, color fans don’t pay for it.
Tai Cai said that every scrape piece sold in Taiwan is printed by a foreign manufacturer that has obtained technical certification, and then shipped to Taiwan. Due to high security control requirements, the printing plant has also developed a dedicated production line for Taiwan. The Scratch Le team also shared that while the overall design is done by themselves, the design and printing of the final tickets remains the responsibility of foreign printers. There are often many “Chinese and Western” sparks that often leave you dumbfounded.
♦Year of the Monkey lottery coupons appeared once in the number of striped areas
The team mentioned that, like the scratch music “Rice Year of the Rat” released last Spring Festival, the original rat pattern featured four different situations, and the colors and patterns were very unpleasant. Later, the communication was adjusted to a picture of paper full of Chinese New Year; it was also released in 2015. In the “Golden Monkey Ad”, the pattern drawn by the original foreign printing factory is basically like a paper doll sitting on a lotus seat. After constant adjustments, it turns into a cute monkey pattern to say hello to everyone.
As for the number of scratching areas, Tai Cai said that in order to prevent people from feeling sore and impatient, only one or two scratching areas will be planned, such as 100 yuan; to scratch 200 yuan, only 4 maximum can be placed. ; 500 yuan can be planned to scratch music at 6. The current limit is 8 scratch zones, which is the “20 million super red envelopes” released during the Spring Festival every year.
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♦The number of millions of scratch-off prizes is a record in history. New Taipei City won 100 million awards last year
Taicai said there were 737 Scratch-Off awards out of more than a million this year, an increase of 91 from last year, setting a record for the most Scratch-Off awards released during the Spring Festival in history. Except for the first prize of 20 million yuan, there were first prizes of 3 and 10 million yuan. The 5 million yuan jackpot increased from 4 to 10, the 2 million yuan jackpot increased from 27 to 33, and the 1 million yuan jackpot increased from 580 to 670, an increase of up to 90.
However, this year no jackpot of 12 million yuan was released. This year there were 16 top prizes of 3 million yuan, 13 less than last year.
Taicai said last year’s Lunar New Year released 646 scratch-off prizes of more than one million yuan. In the end, a total of 617 Scratch-Off prizes were awarded across the country. Among them, New Taipei City scored 100, ranking first where Taichung City ranked second with 83. Taoyuan City 77 places were scored third, while others such as Kaohsiung City and Taipei City scored 75 and 73 respectively. . Also, 41 in Tainan City, 24 in Changhua County, and 19 in Yunlin County. (Zhu Zhengting / Taipei Report)
