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According to foreign media reports, Apple recently reported a shortage of key components, resulting in a shortage of the newly launched iPhone 12 series of smartphones. To ensure the smooth mass production of the iPhone 12 series of smartphones, especially the iPhone 12 Pro, Apple has called a batch of the same type of components originally supplied to the iPad for the iPhone 12 series. In this regard, the market estimates that the production of up to 2 million iPads will be affected by the use of these components.
A few days ago, it was reported that because China’s Huawei was sanctioned by the US ban, a large number of components were accumulated before the ban went into effect on September 15 to supply production and use. of the new Huawei mobile phones. Hoarding of these key components is part of the power management IC, leading to a severe shortage of such components on the market.
The report noted that because the iPhone 12 series of smartphones is Apple’s first 5G-compatible product, it has become popular with consumers after its launch, and sales have also increased. Today, due to the shortage of power management ICs on the market, the iPhone 12 series supply chain is still tight. Based on analyst estimates and analysis of current iPhone 12 series smartphone sales, based on NAND Flash memory production capacity, it is estimated that the iPhone 12 series alone will consume NAND Flash in 2021. Approximately 5% to 6% of total memory capacity, which shows that it consumes many components.
As for the shortage of key components, Apple is actively buying related products in the market. It has also been reported that the same type of components that are currently affected by the production of about 2 million iPads are provided to the phone series smart iPhone 12. For production purposes, to maintain normal mass production. Additionally, Apple is simultaneously increasing the stock of older generation models such as iPhone 11, iPhone SE 2, and iPhone XR. Even the iPhone XR and iPhone 11 have further reduced their prices on the official website after the launch of the iPhone 12 series. In this approach, the external assessment is that Apple hopes to use these older models to reduce prices to meet to consumers who are price sensitive but have lower specs, in order to balance the market demand for the iPhone 12 series.
(First Image Source: Apple)
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