Apple faces a huge trade-off for the “low-frequency gate of the battery”, resulting in less profit for the iPhone 12? -Lord crazy

Apple is currently facing a lawsuit initiated by five European consumer organizations in Belgium and Spain, and will face another lawsuit in Italy and Portugal in a few weeks. The main reason is that consumer organizations accused Apple of misleading users about the battery usage of the old iPhone. , Resulting in performance degradation of older phones after updating the iOS system. The compensation amount is expected to reach US $ 500 million (TAI 14 billion), which may affect iPhone 12 earnings.

According to the European consumer organization Euroconsumers, it stated on its website on Wednesday that it will file two class actions against Apple. These lawsuits affect consumers of iPhone 6, iPhone 6 Plus, iPhone 6s and iPhone 6s Plus, accusing Apple of participating in unfair acts and For deceptive commercial practices, litigation will first be initiated in Belgium and Spain, and then others will be initiated collective actions in Italy and Portugal, so that each affected person can pay an average of 60 euros (NT $ 2,052).

In December 2017, Apple once issued a “battery drop gate” incident. At first, he was reluctant to admit that the iPhone was slowing down due to the battery. It was finally removed to confirm that the system will be obvious after the iPhone is updated to the new version of iOS 10.2.1 The speed becomes slow.

Apple found that the battery door incident had been overwhelmed by the fire and eventually released a statement explaining that aging iPhone battery will reduce operating speed, emphasizing that the main purpose is to protect the life of the battery. lithium battery and avoid sudden shutdowns caused by battery aging. Finally, it offers a special price of NT $ 890. The battery hopes to calm consumer dissatisfaction.

However, there are still many users who think that Apple’s actions are inappropriate and began to file a class action lawsuit in the United States, and even the states and China have started investigations. Most of them believe that Apple is suspected of fraud. This is an attempt to force consumers. Replace with a new machine.

In the past, on November 18, 2020, Apple was willing to settle this large-scale class action lawsuit with the 33 US states and Washington, DC, for a $ 113 million settlement.

Foreign media believe that Apple’s attitude towards the battery door incident is quite mild, and the main reason is that it wants to save the corporate form and allow more consumers to buy iPhones again. From today’s point of view, It seems that Apple will continue to take on European consumer organizations. In the class action case, foreign media predicted that the amount of compensation could reach 500 million US dollars (about 14 billion Taiwanese dollars).

IPhone 12 sales this year are quite good, but in the face of a big deal, foreign media believe that part of the proceeds from the sale of mobile phones will be used as compensation for old mobile phone users, resulting in This year’s iPhone 12 revenue will suffer greatly. .

Source: euroconsumers