[Exclusivo]Mike Xia Fresh brown sugar milk containing hidden tea for 3 years, the industry apologizes for the donation of one day’s profits | Apple News | Apple Daily

(Update: add one day’s income from the summer mini donation)

A netizen posted a post on Facebook to reveal that black tea was added to all four drinks from the Mi Kexia tea drink chain, but did not inform consumers. The industry urgently issued a news clarification yesterday and asked all stores to post an ad, but a girl in Yunlin’s mother made a complaint to Apple News that her 7-year-old daughter suffered from epilepsy and could not touch drinks with caffeine. Three years ago, the receptionist told him that he did not add tea and allowed his daughter to drink 3 milks of brown sugar. In May, “it results in epilepsy 4 or 5 times in 1 month.” He also accused that six months later when he accidentally learned that the drink was added with tea, he denounced the industry and shared his experience on the fan page, but the message function was blocked. The industry also did not announce that it contained tea, and she did not admit it until the day before yesterday, which made her question the industry’s insincerity to improve.

In this regard,Mi Ke Xia apologized on the official Facebook page at 6pm today (20) and announced that she would donate all daily proceeds from directly operated stores., Give the partners of this year’s Green Light Charity Project a project focused on child care. In addition, four tea formulas were adjusted and “hand-fried brown sugar and fresh milk” was changed, sparking controversy to provide tea with and without tea. Slow Cooked Longan Milk, Winter Melon Milk, and Original Winter Melon Tea are changed to a decaffeinated, tea-free formula.

“In the summer of that year, the weather was very hot. I asked her to drink brown sugar milk for two or three months. At that time, she had epilepsy 4 or 5 times in a month!” Said the mother of the little girl. Three years ago, her daughter was 4 years old. Due to epilepsy, he could not touch any drinks containing caffeine. Before buying, he asked the Yuanlin store in Changhua, but the clerk replied that “he hand-fried brown sugar and fresh milk without tea.” Later, I bought it from Yunlin Douliu store, which also stated that it does not contain tea.

He was told the day before yesterday that the industry confessed that a small amount of black tea was added to all four drinks. It was incredible. “I never thought it might have any connection to the drink I gave him!”

The girl’s mother said that her daughter can only drink water and milk, and that she cannot have any other drinks. At that time, her daughter had inexplicably severe epilepsy. He ran to the hospital several times. When her condition was serious, she had to be hospitalized. (Brown sugar milk) Make up for her, it feels ridiculous now. It turns out that we are harming our children, and we don’t even know it! “

The girl’s mother said it wasn’t until winter break half a year later that her sister, who was in her third year of high school at the time, nervously called her and told her that some classmates had requested the Mikexia’s assistant position, and accidentally saw her reciting the method for making Mikexia drinks. Knowing that “brown sugar and fresh milk have tea added,” he called the customer service phone to ask, and the customer service staff also said no tea was added. “Until I told them I had read their beverage production chart, I confessed that there was an addition”, “3 years ago, I asked customer service to report back to head office and ask them to improve this issue. As a result , there has been no improvement. “

The girl’s mother pointed out that, in addition to misleading consumers, Mi Kexia needed to improve. He went to the industry’s Facebook fan page to share this experience, but the manager hid the message. “As long as you’re not your own friend, you can’t see the message. It’s too exaggerated. That’s it!” She couldn’t help but question and criticize the industry for lacking integrity.

As for young children with epilepsy may be exposed to caffeinated beverages, Lunxiang Lai, a neurologist at the Douliu Branch of National Taiwan University Hospital, said parents of young children with epilepsy and asthma at home should be especially careful because tea contains caffeine, which can stimulate the brain. Cellular excitation triggers an abnormal firing of neurons, leading to seizures. Children should be avoided.

“Apple” checked with Mikexia’s franchise store. The store manager stated that the four tea drinks have always been added with black tea. Yesterday, they also received a letter from the head office asking all stores to post the ad today to inform consumers. He also emphasized that the central office strictly requires that beverage practices be prepared in accordance with the SOP.

Miikexia headquarters today accused the girl’s mother that, in addition to apologizing, she will actively improve the training process at the headquarters and cooperate with the needs of consumers to launch brown sugar milk containing tea and no tea, which in the future it will be labeled as caffeine free. Drinks, and clearly warn consumers about purchases to avoid similar situations; Mi Kexia clarified that it may be a misunderstanding of the negative comments collected, and the company did not block the comments of netizens. (Reported by Wei Jialiang / Yunlin)

Press time 1254

The full text of Mi Kexia’s apology:

[ 道歉聲明 ]

Regarding the incident of the “Fresh milk with brown sugar” drink, Mi Ke Xia did not take the initiative to inform the drink that the drink contained caffeine, which raised doubts among consumers. At first, considering the balance of the flavors of the drinks, I thought the formula was unique but did not consider the prolongation. As a result, this incident occurred. The sales partner only followed the formula provided by the headquarters. Headquarters must bear all responsibilities and express deepest apologies to all customers. From now on, Mi Ke Xia will comprehensively improve the following points:

1. The store menu will clearly label all items as “decaf,” so consumers can choose with confidence.

Second, adjust the formula for the four drinks: 1. Fresh hand-fried brown sugar milk provides two separate tea and non-tea drinks for consumers to clearly choose. 2. Slow-baked longan milk, winter melon milk and original winter melon tea, three drinks, are completely switched to tea-free, caffeine-free formula.

Children’s rights and participation have always been the focus of Mi Kexia’s long-term care. We believe that the incident made many parents uncomfortable. The head office will donate all proceeds from one day from the stores operated directly to partners in this year’s Green Light Charity Project that focus on child care projects.

The voice of each customer always reminds us that we must think more and do better. Once again, I sincerely apologize for the trouble and anxiety caused by our mistake. I also sincerely thank everyone for their criticism and advice. We will definitely consider this and hope that in the future Mikexia can offer better products and services to support our consumers.

Miikexia Headquarters 2021.1.20