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Reporter Li Guanzhi / Kaohsiung Report
The one-month Kaohsiung Hourly Swap, which advertises “Spend an iPhone12 in two hours,” officially ended a few days ago. The City Government Office of Economic Development posted data on Facebook. The amount of the invoice registered exceeded 2.3 billion NT $. The performance of the night market With a growth of 30%, the performance is quite striking. In this regard, local people in Kaohsiung pointed out that compared to the shopping carnival that was rushed and ineffective during the Han Yu period, Kaohsiung’s frequent checks once again demonstrate that Chen Qimai’s governing ability is much better than Han Yu’s.
Local sources noted that while Kaohsiung’s frequent prize drawings are not as generous as other counties’ luxury home draws, the high-frequency “unlucky” draws have made people feel like their chances of winning are greater. and the incentives to participate are stronger; On the other hand, Combining the package “Kaohsiung hotel stay to give discount coupons for the business district and night market”, effectively guide the public to spend, in addition to large-scale event exhibitions such as “photosynthesis” and “hundreds of light years”, which successfully attracted crowds of consumers and also featured the Liuhe night market. The business district scene is very lively.
▲ A local person said that “Chen Qimai’s administrative capacity is much better than Han Guoyu’s.” The picture shows the mayor of Kaohsiung, Chen Qimai. (Data map)
Local people say that Chen Qimai’s nickname in politics is “strict.” You pay attention to many things very carefully, but it is also fully authorized to run on your computer. Kaohsiung often uses online marketing, primarily to familiarize itself with online agencies. Liao Taixiang, Group Ecosystem Economic Development Director, combined with a well-known Internet celebrity promotion; current sales are combined with the Office of Civil Affairs, the Office of Tourism and other offices. You can see related event posters from Zuoying Station to Taipei Station on the high-speed train to strengthen the visibility and public impression.
“Compared to the shopping carnival held during the Han Yu Yu period, the same team of city government civil servants has shown such a large gap under the leadership of different administrative officials.” Local sources pointed out that the Han Yu shopping carnival, from the beginning, broke out that “the tender was not tendered.” The serious failure to “complete the event but start”, advertised as “cash, gold, millions of cars”, but lack of marketing support, results in insufficient activity benefits.
It is understood that during the Hanguo Yu shopping carnival for about three months, the effect was about 1.5 billion, averaging 500 million a month; Chen Qimai’s Kaohsiung pumping occasionally hit 2.3 billion in a month. Locals emphasized that the data speaks for itself, and the governance skills of the two are clear at a glance.
Merchants in the business district around the Formosa Boulevard MRT station also said that many consumers would take photos of the triple coupon before making a payment, or split the products that can be paid for with three triple coupons on one sheet. The way double coupons are combined with cash to buy two more products impresses merchants and is very impressed. Merchants near the well-known Pier 2 Art Zone tourist attraction also said that many tourists originally planned to go shopping during this period, but since they can win a lottery as long as they spend a small amount of money, they all bought souvenirs or food and felt that the business opportunities improved. .
