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Life Center / Reported by Liao Lihui
The well-known jerky shop “Express Meat Jerky” recently set the wrong price and set the 200 yuan product at 34 yuan, which attracted many people to buy it. Express Meat Jerky also issued a document expressing their willingness to take it and ship it as usual. However, the Facebook editor’s wording caused controversy. The article said that “(someone) orders tens of thousands of yuan in a single order. Is it cheap or greedy? Forgiving bad people?” When the post came out, netizens scolded her. , The industry also immediately changed the content.
▲ Express beef jerky caused controversy due to post. (Photo / Obtained from Express Meat Jerky Facebook)
Express Meat Jerky posted a post on Facebook yesterday (1), stating that the amount of activity was set incorrectly. The original 200 yuan product was marked as 34 yuan, and the 250 yuan jerky became 84 yuan. In the article, I thank the attentive netizens for sending messages to inform them that the amount is incorrect, “We think Taiwanese are still very warm and I love them.”
But when the conversation changed, Express Meat Jerky pointed out: “Of course, it is indispensable to buy tens of thousands of yuan in a single order. Are you stingy and not greedy? Forgive me bad people, who is not to blame? If you can change it, tomorrow is still very beautiful “. Express Jerky also said that it will ship normally and will continue to maintain good quality, but also stressed that “spend 500,000 to see the warmth and coolness of the world.”
▲ Express Jerky said he was ready to board as usual and was praised by Buddha. (Photo / Obtained from Express Meat Jerky Facebook)
Express Meat Jerky said: “It is inevitable that people make mistakes. They will not be punished by employees who make mistakes. Learning from their mistakes will make them better and better.”
Although Express Meat Jerky posted a message in a relaxed manner, negative terms like “greedy for cheap” and “bad” still caused netizens to be trash. They all said, “It’s wrong employee setup, but they say the person who placed the order is greedy of the bad guys and cheap.” Update my three views, “” Customers who will buy products also like their products. It’s a little awkward to say that customers feel a little uncomfortable, “” It was bad enough. If you buy an ad for 500,000, it is better to publish The article will turn directly into a negative business, a public relations disaster “,” You really have to think twice when you talk “,” Consumers are bad-hearted people, hungry for what small and cheap. I also suspect that the New Year is coming soon, you spend hundreds of thousands on advertising! Attention and marketing by the way. “.
▲ Netizens criticized Express Beef Jerky as “bad guys.” (Photo / Obtained from Express Meat Jerky Facebook)
However, there are still plenty of netizens who support the industry. “Consumers who are greedy for small and cheap, but trusting and trusting are really ugly! They support responsible companies! Urgent restocking”, “Large orders are greedy and correct”, “The fact is that someone deliberately Do a single order of 120,000. This is no longer the mentality of picking up the bargains. So let’s help Express to replenish the blood. The order of 120,000 can not be canceled directly. “,” You really have to pay to understand the feelings of the store “,” Supporting merchants, those below 120,000 are really bad-hearted people “,” Unexpectedly wrong settings but willing to bear the loss of shipments, I admire the approach of the express.
Express Meat Jerky also clarified in the message area that it does not refer to all customers who placed the order. “Most customers are considerate. They refer to specific people who deliberately buy in bulk.” “The expression may not be very clear. It has been corrected.” “Today, Kuaiche Jerky has changed the controversial wording.
▲ Wang Yuhong, manager of Express Meat Jerky, interviewed Slow Cheek.
In this regard, Wang Yuhong, manager of Express Meat Jerky, said in an interview: “The editor is based on a situation of sadness and disappointment. It can be difficult to calm his feelings for a while, so I will use the most inappropriate words.” “We don’t mean to say that when the price is set incorrectly, the single order is too large.” According to our understanding, there was a one-time order for 120,000 yuan and the loss was quite large.