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The popular animation “Demon Slayer: Blade Theater Edition Infinite Train” has surpassed 20 billion at the Japanese box office, closely following the highest box office record in the history of Japanese cinema, “Shen Yin Girl” (30.8 thousand millions). With this as a topic, a Japanese magazine reporter paid a surprise visit to Studio Ghibli Yuan Old Man: Hayao Miyazaki, and asked him what he thought of this next-gen work.
What is your opinion on the box office of “Demon Slayer: Blade” that the stage version can surpass “The Hidden Girl”?
Miyazaki: It has nothing to do with me, as long as the scene is peaceful, it basically doesn’t matter. “The Hidden Girl” is a job we did with all the best of us, so that’s enough.
Have you seen “Blade of Ghost Slayer”?
Miyazaki: No, I don’t watch TV or movies, I’m just an old man who retired from the industry and usually picks up trash.
Some fans feel it’s a shame that “The Hidden Girl” is not the box office champion in Japanese film history.
Miyazaki: That kind of thing is casual, the world is constantly “growing”. Stop talking about this, I have to keep picking up trash …
(Note: The original infure literally translates to inflation. In previous media interviews, Hayao Miyazaki expressed his dissatisfaction with the current animation industry for too many marketing operations, that is, the phenomenon of following the trend, so original intent may refer to business oriented animation. Too flooded.)
Industry Views
Japanese animation researcher Tsu firmly believes that the reasons for the great popularity of “Demon Slayer: Blade Theatrical Infinite Train” and “Hidden Girl” are similar and different.
Studio Ghibli is a veteran animation company established in 1985. After releasing “Nausicaa”, “Castle in the Sky”, “Porco Rosso”, “Totoro” and other animated films, it has managed to attract a loyal following. When “The Hidden Girl” appeared on the big screen, the cinema was expected to have a large number of viewers, and there were a large number of shows in the initial stage of its release.
In the first release, there are a lot of operating rooms, and “Demon Slayer: The Movie: Infinite Train” has it too. But the difference is that the great popularity of the theatrical version accumulates from the television animation. Due to recommendations from celebrities from all walks of life, as well as community operations and business communication, the work has gained massive popularity in a short period of time. In 2019, the title track “” Red Lotus “successfully tackled NHK’s red and white song battle.
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To watch “Demon Slayer: The Movie Infinite Train”, you must have a basic knowledge of “Demon Slayer: Blade”, at least first you must be exposed to the original manga or animation; the orientation of “The Hidden Girl” is the general public, and they are all first. The threshold for this work is relatively low.
Film critic Maeda said that from the perspective of “The Hidden Girl” and “Demon Slayer: Blade Theatrical Infinite Train”, it can be seen that Japanese audiences attach great importance to the “brand”. As long as it is produced by a large well-known company, it is a guarantee of popularity, such as Gib Force Studios and American Disney.
And the ufotable animation company, which produced “Blade of Ghost Slayer”, from the assistance in the initial stage of its founding, to the independent production of “Kara no Kyokai”, “Fate”, “Legend of Enthusiasm” and other series. , uses exquisite works that combine CG technology. Painting, won praise among fans of animation.
At first, anime fans and fans who are familiar with ufotable were not surprised that the television animation “Demon Slayer: Blade” became popular. Now “Demon Slayer: Blade” has become a “phenomenal” work in Japan. Even the kids love it and it’s unexpected. Outcome.
Of course, the point is not that “The Hidden Girl” or “Demon Slayer: The Infinity Train Movie” is better, the orientation and characteristics of the two are different and there is no comparison. As a fan of animation, I just hope that today’s creators can learn from the past and create better works.
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