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Taiwanese artist Ouyang Nana took the stage to sing “My Motherland” at the 11th National Day Gala in China, but she did not expect the public company Jinmen Winery to “kneel” to win RMB. October 1 of this year is the National Day and Mid-Autumn Festival of the Communist Party of China. Gin Liquor Company launched two DM ads on the same day as “Family and Country Together” and sold sorghum wine through social media sites WeChat. This practice caused Taiwanese businessmen to despise screenshots. , He noted that the gin was willing to kneel for the money and recognized that China is the homeland. Lawmakers even criticized: “I don’t know which one is celebrating? Which country is celebrating?” Gin’s company said the announcement is just a pure business act, similar In the greeting cards of the elderly in Taiwan, the misuse of words is the result of the young editor’s lack of thought.
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After martial law in 1992, the Kinmen winery passed to the Jinmen county government from the army and became the Golden Rooster of the county government. Its annual revenue exceeds 10 billion. The well-being of the population of Kinmen County is far greater than that of the counties and cities in Taiwan, which is enviable. Gin Wine Company currently has a branch in Xiamen, China. The wines produced are not only the memories of those who have served here, but also the first choice for Taiwanese to purchase and store fine wines.
However, there have also been controversies about the gin company. In 2016, a councilor kicked the gin and sent a team to the Chaoyang Lingta winery in northeast China to begin trial brewing operations. The process followed the gin-making process, raising questions about the leak of the confidential formula. In addition, the market has shrunk in the past two years, and the oversight committee has also been concerned about the problem of unsellable inventory. In 2018, 165 tables were played at the end of the banquet and the male employee’s head was pressed to the chest of the sexy girl. , The hot movie has jumped to the news page.
A Taiwanese businessman surnamed Zhang complained that this year’s Mid-Autumn Festival coincides with China’s National Day. That day, his friend found two direct messages on the WeChat website. The content contained many articles. One of them had “red” as a basemap, although the main product was Kinmen Kaoliang. The product, but the words “Family and country together” are written in the words, and it is combined with the images of the Imperial Palace in mainland China, the great moon and bright fireworks, and is directly under the name of Jinmen Winery ( Xiamen) Trading Co., Ltd.
Another promotional image also congratulates “Family and country. Celebration”, and also says “National Kaoliang Liquor Day of the Golden Men and KKL Mid-Autumn Festival” (KKL is short for Kinmen Winery), attached with a picture of Chang’e flying to the moon, and two “National Day” appear below. A great character, “Makes people wrongly recognize Jinmen Winery as a Chinese company.”
The Taiwanese businessman was unhappy that a county-run Jinmen winery was celebrating National Day of the People’s Republic of China. If it is a private company, the moral condemnation is sufficient. However, as a county-run business, you must first take the views of the people of the country. At present, both sides of the strait are taut. While the other side constantly uses military aircraft to provoke and threaten to take over Taiwan, it even celebrated National Day on the other side with joy. He really cannot agree with this betrayal of national interests and hopes that the Central People’s Representatives and the Supervisory Institute will hold him accountable.
Lawmaker Chen Tingfei, who received the petition, also criticized it. On October 1, China National Day on the other side, there was a DM ad from Taiwan’s Kinmen winery, with the well-known 58-degree Kinmen sorghum, but the content of the copy actually printed “Family and country together” . “I don’t know which one is celebrating? Which country is celebrating?” And such exquisite propaganda cannot be produced personally. The thing is, the Xiamen branch of Kinmen Winery is leading, and Kinmen Winery should come out to make that clear. If you want to earn RMB, you must first recognize where your home country is. If you want to earn RMB, you have to lose your home and country, which she cannot accept.
Chen Tingfei said that the Jinmen Distillery is 100% owned by the Jinmen County Government and is not an ordinary private company. All expenses and income are under the jurisdiction of the county government. Jinmen County Government belongs to the territory of the ROC. If the Jinmen Distillery transfers the responsibility to the people, then the company part of it should also be held responsible for the misappropriation and infringement of the brand, otherwise the legislative committee will investigate it according to its powers.
Yang Jiaren, General Manager of Gin Liquor, replied that Gin Xiamen Trading Co., Ltd. planned many marketing activities for market sales to attract consumer love for gin. There are no other considerations. Kinmen sorghum is loved by the Chinese market and continues to promote it. In the world, it is “normal business practice” to formulate marketing methods for different markets.
The company’s executive vice president, Chen Qizhan, added that the Xiamen branch is a trading company and has produced a “greeting card” for local sales, similar to the “image of the elderly” in Taiwan, but in China it is placed on WeChat to spread and sell. Consumers know that “different markets have different marketing methods” and are purely commercial activities. As for the delicate wording of “celebration of family and country”, why was it not considered at first? Chen Qizhan explained, “Publishers are relatively young and don’t think that deeply. They just want to promote sales and expand the market without thinking too much.” (Zeng Jiajun, Xinbei report)
◎ Jinmen Winery Archives
Full Name: Jinmen Winery Industry Co., Ltd.
Abbreviation: Gin, KKL
Established: 1952
Disputes over the years:
February 2018: Gin held 165 tables in Jinhu Town. The hot girls stripped and danced on the scene to stir up the atmosphere. They even staged the “Human Meat Steel Pipe Show” directly on the employees, rubbing their heads with their chests. The video was criticized online. .
July 2017 – The yield of gin wine was reported to have been declining year over year. In addition to the problem of non-salable inventory, the Oversight Committee issued a warning. This is a Kinmen County government crisis management issue.
December 2016: China reported that the gin sent people to the Chaoyang Proving Ground in Northeast China to make wine according to the gin winemaking process. The following year, councilman Chen Cangjiang questioned him and questioned that the secret recipe was leaked to China.
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