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Apple (AAPL-US) celebrated the second wave of the fall online launch of the iPhone 12 in the early hours of Wednesday the 14th, Taipei time. The lightest, fastest, and most powerful iPhone 5G fans have been waiting for has finally come out.
Cook, CEO of Apple, said that today is the beginning of a new era of iPhone.
Apple released four new iPhone 12s, including the 5.4-inch iPhone 12 Mini, 6.1-inch iPhone 12, iPhone 12 Pro, and 6.7-inch iPhone 12 Pro Max.
All four new models are equipped with the fastest 5nm A14 bionic chip, all of which support faster 5G (mmWave) speed network, increase CPU and GPU speed by 50%, create excellent battery life and provide better gaming experience.
The new machine is also equipped with an OLED screen，The Super Retina XDR display has a 2,000,000: 1 contrast ratio, which is better than the iPhone 11 for visual enjoyment.
It is worth mentioning that the four mobile phones have ceramic substrate material (super ceramic glass shield) to protect the iPhone, and they have excellent performance of 4 times the drop resistance.
The 5.4-inch iPhone 12 Mini is known as the world’s smallest and lightest 5G mobile phone. Like the 6.1-inch iPhone 12, the two phones have a dual-lens design that can achieve larger apertures and optimized low-light photography, providing black, white, and red Five color options such as green and blue.
Apple said the smaller and lighter iPhone 12 Mini has the same features as the iPhone 12. The iPhone 12 Mini is smaller and lighter than the iPhone 8, and has a larger screen size.
Unlike the iPhone 12 / Mini, the 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max adopt a three-lens design, along with a new LiDAR optical radar scanner to provide a real-time augmented reality experience. and more realistic augmented reality scenes. The Pro series offers black and silver Four color options, such as gold and blue.
Apple also released a new MagSafe charger that can charge Watch and iPhone at the same time.
As the outside world predicted, Apple does not include free headphones and power adapters, and plans to move towards more sustainable development. The new AirPods Studio and AirTags products have not appeared together.
Book the new Apple Taiwan official website from 10/16, the official website price is as follows:
- 5.4-inch iPhone 12 Mini: from NT $ 23,900
- 6.1-inch iPhone 12: from NT $ 26,900
- 6.1-inch iPhone 12 Pro: from NT $ 33,900
- 6.7-inch iPhone 12 Pro Max: from NT $ 37,900
Apple’s stock price reaction with suppliers and partners
Apple (AAPL-US) fell 2.3% during the intraday session, and Apple’s share price fluctuated as much as 2.69% after the press conference at $ 121.05 a share. TSMC ADR (TSM-US) was also down 1.35% to US $ 89.64 per share.
According to data from Kensho, a hedge fund analysis tool, Apple’s share price fell on average on the day of the press conference and within a week, but Apple’s share price rose on an average 10.7% in the three months. Verizon (VZ-US), a US telecommunications company with Apple, closed 0.32% lower and T-Mobile (TMUS-US) closed 1.25% higher.
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