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Tesla is arguably the most discussed keyword in the auto industry and the stock market this year. According to the “Foreign News” report, Tesla has marked a milestone in the sales of electric vehicles from a single car factory that exceeded one million units, ending the global auto industry with research and development of motor technology. In fact, Tesla is not a traditional car company at all. Instead, it is a new business model that uses cars as its operating platform.
On August 22 this year, Taichung hosted the only Earth Day event this year with Tesla’s original certified car owners club. Xu Yineng, president of the Tesla Owners Club in Taiwan, said that due to the epidemic, events in other countries were canceled or modified. It is online, only Taiwan will be postponed for 4 months and will be carried out as usual. This year’s theme is visiting the Taichung Power Plant, which is the foundation for promoting sustainable energy development, and is also Musk’s belief in the founding of Tesla.
The “Foreign News” report noted that this is the charm of Musk and the magic of the Tesla brand. He convinced consumers that by using his products, the planet can be improved. Musk is a combination of innovative adventurers, super engineers, and business wizards, but more importantly, Musk, through Tesla, enables not only the auto industry, but existing technology or even other things you can’t imagine. Devastating changes have taken place at all levels.
Musk has turned car production, sale, and consumer models into 3C consumer electronics, such as mobile phones. In particular, sales. Tesla adopts a different direct selling method than other auto industries. It has no dealers. It even encourages consumers to order directly from the official website and choose what they like. There is no second price, no equipment, no need. Run to the booth. It is also difficult for consumers to imagine that a luxury car with a starting price of 1.63 million yuan and the most expensive is more than 7 million yuan, you will only receive one key when you deliver the car.
“Foreign News” reported that a car dealer noted that people who drive Tesla are different from other luxury car owners. Most of them don’t use the car as a sign of honor, but rather to demonstrate a “foresee the future” attitude towards life. . Although everyone is quite critical about the quality of the product’s assembly and the branch’s service, only if Tesla launches a new model, do they want to replace the Tesla.
Next, Tesla also made the car more than just a car, what else could it become? This is what Tesla owners expect the most. Tesla collects a wide range of big data to understand whether drivers are safe or not, and even serves as a bargaining benchmark for property insurance rates, so that the transportation and financial industries can change completely as well. Tesla has played a pulling force that cannot be ignored in this migration of old and new tech sectors.
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