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Image shows second-generation iPhone SE (image / reprinted from Apple’s official website)
Apple released a new generation of iPhone SE this week, after hitting a surprise price of NT $ 14,500, it may have caused other Android brands to feel pressure. Shortly after the launch of the iPhone SE, U.S. e-commerce giant Amazon and channel provider Best Buy cut the mid-range Pixel 3a, which launched in the middle of last year and was priced the same as the US iPhone SE. $ 399 to $ 299 and $ 249. Can be converted without using at least NT $ 8,000.
The Samsung Galaxy A51, priced at $ 350, is also currently being sold at a discounted price of $ 280, proving that mid-range Android phones have begun to succeed.
Although Google has also recently promoted the high-end Pixel 4 series, and Pixel 4a is also expected to be announced on Google’s I / O calendar in May (the event has been canceled by Google), it may be the reason for the Pixel 3a price cut, but many foreign media We have begun to predict pain and joy, thinking that the Pixel 4a, which is also expected to be priced at $ 399, may be greatly affected.
The “Android Authority” tech website even commented that the iPhone SE 2’s combination of specs is actually quite unique. There are no similar and competitive competing Android products at the same price in the US market, which will be bad news for affordable, mid-range Android devices.
In fact, as early as this month before the launch of the iPhone SE 2, Apple had already launched a major promotion for the iPhone 11 series in China. The iPhone 11 Pro Max series, which had the biggest drop, even reduced its price to NT $ 7,000. . According to Pan Jiutang, a partner in Xiaomi’s Industrial Investment Department, according to this analysis, Apple has begun to “make a great effort”, and the Wuhan pneumonia epidemic and the pace of the 5G era are approaching, which will cause 4G mobile phones have a price cut. With the official appearance of the iPhone SE 2, this seems like a trend has begun to emerge.
Tian Feng Securities analyst Guo Mingji noted that the Wuhan pneumonia epidemic has caused Chinese mobile phone brands to accumulate up to 60 million stocks of 4G mobile phones. Its “liquidation” action will also allow 4G mobile phones to continue to cut prices considerably, allowing users who do not temporarily need 5G to power. In the aftermath of the 4G era, big catches are cheap.
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