Tag Archives: senior management

Coca-Cola plans to remove ‘zombie brands’ from its portfolio

Coca-Cola Co. says it will streamline its portfolio, cutting what it calls “zombie brands” to focus on more successful brands and smaller names with potential. According to James Quincey, CEO of Coca-Cola KO, + 2.34% Many of the company’s 400 “master brands” are located in one country and represent only …

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American Airlines CEO: “Let’s fly, for God’s sake”

The pandemic is not yet affecting American Airlines, not if its CEO has anything to say about it anyway. “We’re going to fly, for heaven’s sake,” CEO Doug Parker told the Wall Street Journal. [The Wall Street Journal shares common ownership with MarketWatch.] “If it doesn’t work, we will remove …

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