The meat industry will completely disappear in 15 years, says the CEO of Impossible Foods

It is, without a doubt, the very definition of talking about your book.

But founder and CEO of meat substitute maker Impossible Foods Patrick Brown made a bold claim in an interview with CNBC’s Jim Cramer.

“This is why I believe that people are increasingly aware that plant-based products will completely replace animal-based products in the food world in the next 15 years. That is our mission. That transformation is inevitable. ”

– Impossible Foods CEO Patrick Brown

There is, to be fair, a way forward, even with the growth of companies like Impossible Foods and rival Beyond Meats BYND,
+ 0.13%.
According to the annual Power of Meat study, sales of meat of animal origin in the US USA They were $ 50 billion in 2019, compared to $ 760 million for their plant-based rivals.

Impossible Foods signed an agreement with Starbucks SBUX on Tuesday,
to take your breakfast sandwich to places in the US USA