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Here’s the impact on revenue Facebook will take when Diageo and Starbucks join the list of companies pulling ads from the platform.

Facebook shares fell in pre-market trading on Monday, after Diageo and Starbucks became the latest companies to stop advertising on social media platforms for ineffective surveillance of hate speech. Shares of the social networking company FB, -2.48%, which operates Instagram and WhatsApp, in addition to its eponymous platform, fell more …

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