The main difference is the size. Taco Bell is cutting back on lounge seating and adding a second drive-lane lane dedicated to pick-up orders made on its app. The “Go Mobile” concept will debut next year.
The “evolving restaurant is specifically designed for guests to pre-order through the brand’s mobile app and enjoy the Taco Bell experience in a frictionless manner,” the company said in a release Thursday.
Other features of the “Go Mobile” restaurant include adding sidewalks for contactless pickups and “bellhops” – masked employees taking outside stations and taking orders from customers on digital tablets. Customers can still walk into the restaurant and order at the counter.
Taco Bell rival Chipotle recently opened its 100th restaurant with a drive-thru called “Chipotlane.” Those locations had 10% higher sales in the second quarter compared to Chipotles without drive-thrus. About 60% of their new location plans this year will have drive-thrus.
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