T-Mobile today unveiled its latest “Un-carrier” initiative, Scam Shield, which is designed to block automated calls and fraudulent calls directed at T-Mobile, Metro and Sprint customers.
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A free service, Scam Shield offers scam identification and blocking for each customer and provides more information on who is calling with an improved caller ID. T-Mobile also offers a second toll-free number for customers to keep their primary numbers secure, in addition to toll-free number changes and free ID monitoring.
T-Mobile’s competitors, Verizon and AT&T, have similar services, but they charge for some features. Verizon, for example, has a free call filter service that identifies spam calls, but charges $ 2.99 per month for features like caller ID, blocking, and spam scanning.
AT&T also has a free service to block fraudulent calls, but charges $ 3.99 per month for caller ID, reverse number lookup, custom call controls, and more. T-Mobile says it is challenging other operators to offer the same free services provided to T-Mobile customers.
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“Today, I am challenging Operators to abandon their assets, stop profiting from fear and do the right thing, because everyone needs and deserves protection now, more than ever,” said T-Mobile CEO Mike Sievert.
T-Mobile and Metro customers can activate scam blocking by dialing # 662 # on their smartphones starting today, with the launch of the Scam Shield app on July 24. Sprint customers will be able to download an enhanced Call Screener app from the App Store on July 24 to activate free scam identification and blocking along with caller ID
Along with the new Scam Shield service, T-Mobile also announced that it will combine operations with Sprint and unify under the T-Mobile brand at retail stores across the country.
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