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So, the article was about an AP agency and what was special about this agency were its close links with the Liberal Party. Now it’s not that special. I can mention in the straight arm three or four agencies of a similar type that also have ties to the liberals. But that was not the point either. The point, if I understood correctly, was that this agency had managed to get the liberals to come up with a proposal for an “electrification commission.” The idea came from one of the agency’s clients, that is, Scania. Furthermore, the agency’s employees seemed to have supported Nyamko Sabuni when she wanted to become party leader.
It must be possible to count the influences of Stockholm in thousands.
I really didn’t understand what was inappropriate about this. Good suggestions may come from the business community. And should liberals get involved in choosing their party leader, even if they work in the AP office?
But another thought hit me as I read.
Stockholm is full of such agencies. Some international, with fleet offices and former prime ministers on payroll. Some individual companies, with high-octane contact lists on mobile. There are old foxes and young calves in the industry. There are ex-politicians and ex-journalists. There are old chiefs of information and diplomats who are tired of the discreet lunch in the Ministry of Foreign Affairs. It must be possible to count the influences of Stockholm in thousands.
What if they are not very important?
What I want to get to is that there is a fairly broad coalition of interests that wants agencies of this type to be important. The agencies themselves, of course. Journalists who need disclosures and conspiracies. People who are lost are fighting and they need someone to blame. And so on.
But what if that is an illusion? What if most of it was similar to what it is, even if the influencer’s billable time reports had gone unwritten?
I think the disappearance of the Social Democrats, up to the crown, had been very similar, even without influential people.
In my experience, influencers often forget how disinterested people are in what they do. Ordinary Swedes don’t spend hours analyzing political proposals. They don’t throw themselves into bed in the absence of a really compelling AP initiative, which can help them decide what they think about electrified trucks. Their mobiles do not sound press releases from different parties. They are content to enjoy the great features. And the great features are who they are.
I think the disappearance of the Social Democrats, up to the crown, had been very similar, even without influential people. The increase after the crown too. The same goes for moderates. And the appearance of the Swedish Democrats probably has little to do with influencers. Hardly the rise of the left party. I wouldn’t even be surprised if Nyamko Sabuni had become the leader of the Liberal Party, even in a world without AP.
Of course, that’s a harmless assumption, because we can never get a sure answer. And these agencies bring something else, of course. Provision for a social class that would otherwise be quite usable, for example.
But what about the industry’s most secret secret is that it really doesn’t matter?
Please next time you meet a consultant.
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