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On Friday, the government and the Swedish Public Health Agency tightened recommendations and restrictions as a result of the further spread of the infection in society. This included the sale at noon this year, which the physical store was simply asked to cancel.
“To reduce congestion in commerce, the Swedish Public Health Agency urges all physical stores to refrain from the traditional noon sale this year,” writes the Swedish Public Health Agency on its website.
“We note that there are still a surprising number of people staying in major shopping centers despite strong recommendations to refrain from doing so,” says Johan Carlson, Director General of the Swedish Public Health Agency in a statement on the site.
But Svensk Handel does not follow the call and describes the messages as “not entirely clear and easy to interpret.” The trade association states in its updated recommendations that there is no prohibition on noon sales.
“There is no risk of penalties for companies that have sales at noon,” writes Svensk Handel.
On the other hand, it is stated that merchants are responsible for demonstrating that measures have been taken so that the sale can be carried out safely, and that there should be no congestion or risk of increased congestion.
Therefore, Svensk Handel advises retailers, among other things, to reduce marketing before the sale at noon and to encourage customers to come alone and provide in a way that does not arise from congestion.
– Our members must be able to sell during this period. The focus should be on stopping congestion, says Svensk Handel’s trade policy manager Mats Hedenström of SVT Nyheter.
Gustav Sjöholm / TT
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