[ad_1]
It was that boat owners could
rent your boats to individuals –
– In a simple and easy way.
It has grown over the years
and expanded to Sweden early.
We are entering the fourth season.
with that platform this year.
Last year, a new concept was launched,
which is “city boats”.
It was launched in Helsinki,
as a pilot project
Turned out very well
and it was very successful
Last season was successful, so it was
just push the gas and expand.
We are now doing the first season in Stockholm.
We started the season on May 1 with 30 boats.
at 8 different ports around Stockholm.
The eight ports are Stäket in Mälaren
and Slagsta in Botkyrka–
– and then we have one in Södermalm
and two in Kungsholmen.
We have Riddarfjärdens Marina
and the Karlberg Canal Marina.
These are all ports on Lake Mälaren.
On the Saltsjö side we have Gåshaga Marina
and Nordwall Marin.
We have a port in Nacka, Marindepån,
and so is the Marindepån in Dalarö.
The business concept is about boating
More accessible and sustainable.
We develop sustainable services.
which makes browsing more accessible.
With what we call “dock two
The dock platform “meets some needs.
The “city ships” cover more needs:
– and makes it even easier for people
to go out to the lake.
In the peak month of July
We had a maximum of 60% occupancy.
We also had nine out of ten satisfied customers:
– Who would recommend the service.
We have established it as a level of ambition.
When we have reached 60% occupancy –
– we pause the opportunity to unite until
managed to add more ships to the service.
We see that there is a good opportunity:
–To expand further into Lake Mälaren, north
and south in the archipelago, west coast, Norway …
We also look at the opportunity
to expand outside the Nordic region.
We stand in the cabin
It was closed prematurely due to the crown.
For several weeks thereafter,
so it was a bit of a difficult place.
Now, with the heat and the sun,
then we see that the interest has increased a lot.
The feeling now is that many are planning
to spend a summer at home in Sweden.
Many people probably want active free time,
And so this is a good solution.
Especially boat sales
It is extremely cyclically sensitive.
For them
who have thought about buying a boat
– then it is an alternative
to choose to share a boat instead.
It’s clear
that luxury is cut in difficult times.
But this is an opportunity for them.
who would normally have bought a boat
– to be able to go out and ride a boat
without investing so much capital.
