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The main owner of Strawberry Publishing is Petter Stordalen, who decides to keep his business in Norway.
He says the book industry is in the midst of digitization and that it is therefore “natural” to hand over the baton in Sweden and Denmark to Bonnier.
– Bonnier has been our biggest competitor, so this deal is a lot of fun. There is no one you respect more than who you fought more with. In less than a year, our employees have created a publishing business that is close to 50 million sales and is about to double in 2021. But, above all, Bonnier takes over the most respected and innovative editorial staff in the Nordic publishing world , he is just to congratulate, he says in a comment.
Olof Lundh was acquired by Strawberry de Bonnier in connection with the Gothenburg Book Fair last year. In live broadcast on Expressen TV, Petter Stordalen revealed the hit.
– For me, it is surprising to return to Bonnier like this. It was an active choice when I applied for Strawberry, I was impressed by his work, ”says Olof Lundh.
The deal included, among other things, that he would release his third soccer book on Strawberry, just before the summer soccer championship. When the tournament was postponed for a year, Lundh’s football book, which is about the Swedish national team, was also pushed into the future.
– Now it appears that it is also being published in Bonnier, he says.
According to the information, Bonnier paid a considerable fee for the purchase.
– With Telia’s money you have gained extra muscle, says Olof Lundh.
https://twitter.com/oloflundh/status/1259817846873509888
Key people attend
The deal includes several key people who were previously affiliated with the Bonnier Editors’ Forum, but who came forward for Stordalen’s publishing initiative.
Sara Lindgren (marketing manager), Karin Linge Nordh (advertising manager) and Anders Sjöqvist (head of the facts department) follow Bonnier “back”.
Executive Director Rebecka Leffler is also present.
The successful writer attracted Bonnier
The Swedish publication of Lucinda Riley’s books is said to have been a major reason for Bonnier to complete the deal.
Riley, whose novels have been translated into 37 languages and sold in 20 million copies worldwide and placed on the New York Times and Sunday Times bestseller lists, likely drove up the price of the deal.
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