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In 2019, 40 million Ikea catalogs were distributed to homes around the world. But last year’s edition was the last.
The Ikea catalog has been produced by the communications and public relations company Ikea communications AB (ICOM), in Älmhult.
In addition to the catalog, the company is responsible for much of Ikea’s global communication, including assembly and commercial instructions.
Find new ways to get there
The fact that the physical catalog is now going to the grave means some adjustment, says the company’s chief executive, Christoffer Malmqvist.
– The catalog consists of great content that in recent years has also been shared on our website, on social media and in various local markets, it says and continues:
– We continue to deliver the content that has been made to the catalog, but we will find new ways to reach it It is part of the digital journey we are on that is about becoming more accessible and more digital.
It affects providers
Despite the decision to close the print catalog, there are no decisions to ditch the staff, according to Christoffer Malmqvist.
– We have not made any decision on layoffs, what we know now is that some employees will have to work with other things, he says.
However, the decision will affect the vendors they worked with on the production of the catalog.
This means above all that we will no longer buy paper, printing or other services directly linked to the printed or digital version of the Ikea catalog. But we will continue to buy paper, printing or other services for the production of other printed publications.
The Ikea catalog reached its highest list in 2016. It was then distributed in 200 million copies to more than 50 markets. Since then, production has gradually decreased. Last year it was distributed in 40 million copies.
