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Apple Watch series 6 was the big product news of the night when the tech giant made its annual presentation.
A new, faster chip, new colors and materials, as well as a host of new software were introduced along with the great news: that the watch can now read the user’s blood oxygenation as well.
“Oxygen saturation can indicate how well your breathing and circulation are working and is a key factor in your overall health,” said Sumbul Ahmad Desai, director of Apple’s health segment.
New sensor for Apple Watch series 6 to measure oxygen saturation in the blood. The light measures the color of the blood through the skin, revealing the amount of oxygen it carries.
Photo: Press photo
In the past, the Apple Watch can read the heart rate and also take the user’s ECG.
The new version of the Apple watch costs from 4,495 SEK. For those who want to be able to call and surf through mobile networks, the price starts at SEK 5,695.
Apple setting also in the presentation of a new cheaper Apple watch, called SE, without oxygen saturation or ECG sensors. That watch will be sold in Sweden for SEK 3,195.
Tonight’s second big product novelty was a new, smaller iPad, shaped in the same way as the iPad pro that launched earlier this year.
New Apple version of Ipad Air.
Photo: Press photo
The model, Ipad Air, does not contain any hardware innovations that have not previously existed in other versions of the Ipad, apart from a new model of the “touch id” fingerprint reader.
The screen is 10.9 inches and the price is SEK 6,995.
The iPad, the basic model, was also updated during the evening, in the same way without any news that had not been seen before. The price of that model is 3,995 SEK.
The big news tonight regarding software was that Apple put together a combination of its services into one package. Cloud storage service Icloud, Apple SpotifyChallenges Apple Music, Apple TV + and the Arcade gaming platform will go on sale together.
The price of an account is from the launch of this fall 155 SEK per month (with 50 GB of storage in Icloud) and for a family with up to five people 199 SEK (200 GB of storage in Icloud).
This can be compared to the price of SEK 169 for the Spotify family subscription.
Read more: Competitive Expert: Spotify and Epic Games have a high chance of beating Apple
The reason Apple didn’t introduce a new iPhone on Tuesday night – which usually happens in September – has to do with delays linked to the vendor level due to the corona pandemic.
But it was also a sign of the times when other products had to step forward into the spotlight.
Sales of the Iphone are down 16 percent in five years, the Financial Times reported this week. In percentage terms, the iPhone accounts for just 44 percent of Apple’s sales (the most recent quarter), compared to 63 percent five years ago.
Instead, “peripheral products” have become more important.
Apple watch and Airpods, Apple’s wireless headphones, as a common product category, have risen to $ 6.45 billion in sales over the past five years. That’s 144 percent over the same period that Iphone was backing 16 percent.
According to research firm Canalys, Apple sells 49 pairs of Airpods and 14 Apple Watches for every 100 iPhones, the Financial Times reports.
