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Of: TT
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Photo: Claudio Bresciani / TT
Lucas Simonsson, Jonas Fagerström and Carl Déman in the JLC trio of humor are the most powerful Swedes on social media, according to the Media Academy’s Power Barometer. Stock Photography.
JLC. There you have the most powerful of Sweden on social networks.
The humor trio headlines this year’s edition of the Media Academy Power Barometer.
– They have a huge reach in Sweden, says President Emanuel Karlsten.
Humor pays off on the Internet. This is one of the conclusions of the Media Academy compilation on which the Swedes have a greater reach and generate more participation on Facebook, YouTube, Instagram and Twitter.
But having a stable business model is also worth it, says Emanuel Karlsten. That JLC (Jonas Fagerström, Lucas Simonsson and Carl Déman), Therése Lindgren and Jocke and Jonna Lundell will lead the Power Barometer again this year is highly anticipated.
– The three of them are a kind of elite on social networks, who have found their idea, platform and a concept that works and in which they also earn a lot of money, says Emanuel Karlsten.
– They have influence no matter how you measure it.
“Loyal audience”
The humor trio JLC is up two spots from last year. In addition to the group’s YouTube channel, the members are also active on Instagram, for example, where Lucas Simonsson is also at the top.
Influencer and author Therése Lindgren, number one last year, has to settle for second place on this year’s Power Barometer, while influencer pair Jocke and Jonna Lundell finish third.
Compared to previous years, Media Academy has adjusted its measurement tools so that big players, with a large number of posts each year, are not rewarded as much. But even without the adjustment, it would have been the same trio at the top of the list.
– They have an extremely loyal audience and consistently score high on their posts, says Emanuel Karlsten.
– It is really a message of strength, but also proof of a kind of delusion or ambiguity in the big established media houses.
Coronaeffekt
Included in the review are more than 50,000 Swedish accounts with more than 10,000 followers each. In addition to the number of followers, the number of actions, views and other reactions of the followers is taken into account.
Since then, the different platforms have been compared based on the number of Swedes using them each week.
The common denominator of many of the most powerful actors is humor.
However, the ongoing pandemic has left its mark on the review. For example, epidemiologist Emma Frans, known among other things for SVT morning broadcasts, has risen to the top of Twitter.
The Swedish Public Health Agency has also done a kite race and is a newcomer at 110th on the overall list.
– It is difficult for companies and authorities to deal with social networks, so it is a great message of strength, says Emanuel Karlsten.
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