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In mid-April, the MQ Group, which is behind MarQet, among others, filed for bankruptcy, but this morning we could report that the fashion company was rescued by financier Mats Qviberg. Now he and MarQets CEO Ingvar Larsson comment on the company’s future plans.
ALSO READ: MarQet Rescues Bankruptcy: Former Owner Takes Over
It is so much fun to start again. We were in the midst of a renewal process when we filed for bankruptcy, that we now have confidence and the opportunity to restart the business is a great joy for all, “Ingvar Larsson told Ehandel.
When MQ was listed, Mats Qviberg was one of the big owners, but now Mats becomes the main owner of the company.
We have a plan and that is the one that has already been communicated. I wouldn’t go into this if I didn’t believe in the concept. I am very happy that both customers and employees have a second chance, “Mats Qviberg tells Ehandel.
The fact that it is a new owner who saves the company from bankruptcy is only an advantage, says Ingvar Larsson.
It is gratifying that several key people choose to join us on our journey. In all likelihood, you will see the great potential of the company, they have known about the company since before, he says.
The fact that MQ became MarQet had nothing to do with being forced into bankruptcy, so now we must wholeheartedly invest in our new concept.
Newborn MarQet will run fewer physical stores and focus on its e-commerce operations.
We launched the new Marqetstores site just a couple of weeks before we went bust. We developed a new platform and e-commerce where we made many improvements, among other things in the shopping experience, which we see will be the important part in the future. An enhanced range offering was part of our upgrade plan, and this fall we got a new design and purchasing manager. With his entry into the company, a lot of effort has been made to strengthen and improve our range, says Ingvar Larsson and concludes:
Ecommerce will grow and grow slowly as we have fewer physical stores.
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