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Discovery has yet to send a Swedish football game since the C More deal was signed.
Still, trust is already at the bottom.
Earlier this week, it was revealed that Zlatan Ibrahimovic received around SEK 200,000 to market the Discovery and Dplay broadcast of the indoor training (which Zlatan himself strutted) on Tele2 last week.
The information first appeared on Expressen, and Discovery’s press niche declined to comment, as it’s always easier to stick your head in the sand.
– Since the rights were purchased, we have made it clear that we have not discussed the details of the content agreements. This is also true here.
A moment later, Hammarby confirmed that the remuneration information was correct and that it will not be easy to trust Discovery in the future.
Photo: MAXIM THORE / BILDBYRÅN
Zlatan Ibrahimovic.
At the same time, Hammarby explained that Zlatan intended to donate money for charitable purposes.
It affects the Swedish instead of looking at it
It is quite possible that it was an exterior design when they noticed that the whole situation was embarrassing and that many made fun of the entire jeepot.
The fact that Discovery hires and pays Zlatan Ibrahimovic in the same way that they buy Bianca Ingrosso’s services is not very surprising, it is more or less what we would expect from a US station that wants to offer entertainment instead of journalism.
In other contexts, similar business deals had been flawed, but for Discovery it’s more about affecting the Swede than protecting him.
More surprising then that Zlatan Ibrahimovic can be bought this way.
Jocke and Jonna and Zlatan.
After that live broadcast on Tele2, Zlatan ran into Tommy Åström, got a microphone with a new puff protector, and sat down to do an interview.
Now it’s starting to get interesting.
What was actually included in the business?
– Well, Zlatan, should we say 200 cookies and we will also squeeze them in an interview?
Too bad for those weird peas
Now it doesn’t have to be this way, but only with the purchase of sponsored Instagram posts and the marketing of Zlatan, the damage has happened, because then we began to think about what else they have or are willing to pay.
Tommy Åström, whom I criticized for his Armand Duplantis roster a few months ago, did a very good interview with an available and candid Ibrahimovic for the day, but that interview also ends up in a different position after about a quarter of a million.
Photo: CARL SANDIN / BILDBYRÅN
Tommy Åström.
Partners among perhaps it is easier to bid?
Too bad for those weird peas.
I don’t think Åström himself knew that Zlatan had been paid to broadcast the broadcast, and that the Åström I know had strongly criticized the deal.
He probably hadn’t done the interview, and if he didn’t find out about the trade deal with Zlatan, Discovery has been unscrupulous and cheated on him in the messy situation.
When all Swedish football starts in a few months, unfortunately this is what we can expect.
Entertainment and miscellaneous communication free of critical points of view.
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