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Ikea claims it made the decision when consumer habits changed. Now, the company will invest in becoming more digital, through applications and social networks.
– For both customers and employees, the Ikea catalog represents emotions, memories and joy. For 70 years, it has been one of our most exclusive and well-known products, inspiring billions of people around the world. Saying goodbye to our beloved catalog is natural because customer behaviors and the way we consume media have changed. To reach large numbers of people, we continue to spread inspiration about our home décor solutions in new ways, says Konrad Grüss, Managing Director, Inter Ikea Systems BV
But the story is not over for the Ikea catalog, as Ikea will release a book on the catalog next year with “home decor tips and inspiration.”
“Having said that, the beloved Ikea catalog, as we know it today, will not remain,” the company writes in the press release.
The Ikea catalog throughout the year
1951: Ingvar Kamprad himself produced the first Ikea catalog and the first cover was adorned with the MK armchair with earplugs upholstered in brown. Printed and distributed in 285,000 copies in southern Sweden, 68 pages. In Swedish.
1998: The first “Ikea for companies” catalog is launched on the Internet, in a special edition that only contains furniture for offices and companies. The ambition that year was to present the full catalog online, but due to the complexity of IT systems, the launch had to be postponed.
2000: Launch of the printed and digital version of the Ikea catalog.
2001: E-commerce is launched for the first time in Ikea history in Sweden and Denmark.
2016: The highest list was reached when the Ikea catalog was distributed in 200 million copies, in 69 different versions, in 32 languages and in more than 50 markets.
Source: Ikea
