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ofPetra Thorén
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Photo: Adidas
The contracts are now beginning to apply to 20-year-old Frida Karlsson.
Frida Karlsson has signed her biggest sponsorship deal of her career.
Money gives you peace of mind, the union a pride.
– It feels great to be on the same team as Leo Messi and Mikaela Shiffrin, says the skier.
A year ago, everyday life was intense, new and surprising for the young skier. The resurrection was massive after three World Cup medals and 20 advisers offered their services. The choice fell on the mother.
Now the 20-year-old from Sollefteå and her mother Mia Karlsson run their own business with a founded compass.
Today, the skier and the German multinational Adidas announce that their paths have been crossed, something that Sportbladet can also say. The agreement lasts for four years.
– It feels like a lot of fun. It is a new type of collaboration for me. They also sponsor me as a person, not just as a skier. It seems like they want to be part of a deeper plane that feels fun, says Frida Karlsson and continues:
– I have admired Adidas when I have been doing different sports, like soccer. It’s great to be one in that context. It feels great to be on the same team as Leo Messi and Mikaela Shiffrin, says Frida Karlsson.
He hopes to have the opportunity to meet some of the international stars in the coming years, but cooperation has initially been limited due to the crown crisis. Frida Karlsson has started her preseason training and is currently in Åsarna.
The deal is the largest that Frida Karlsson signed after the breakthrough at the Seefeld World Cup 2019.
It means a motherboard that creates financial freedom.
– Of course it means a lot. This is my job. I will not break anything, this is what I have to provide. This provides additional security to make my investment with the required training complete. And I can say no to other deals that I would have to say yes to if I hadn’t had this, says Frida Karlsson.
Prize money arrives
The young skier used to have only one company, but started a limited company last year: FK Sports and Marketing.
According to the 2019 annual report, the total amount of assets in the company is SEK 1.5 million, after a profit of SEK 684,248. Mia Karlsson does not want to reveal what the contract amount is, but it will be the largest contract the skier has and a significant income in the next four years.
In addition, during the spring, the prize money of the 100,000 Swedish crowns victory in Holmenkollen was collected, although they were delayed.
– The money has come, so it is not a shame for Frida …, says Mia Karlsson with a smile.
Photo: MATHIAS BERGELD / BILDBYRÅN
The first victory came at Holmenkollen.
Frida Karlsson has it so you can get it right. A year ago he took the student away and now the business continues.
Do you give yourself something extra?
– If it’s something I long for to be clear that you can treat it, says Frida Karlsson.
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