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In times of pandemic, we buy more online. On the Tradera auction site, trading has generally increased in 2020, but there are areas that have increased more than others.
– Sales of collectible bottles are up 29 percent this year. It is mainly the special editions of Absolut Vodka bottles, Jägermeister bottles and Blossa bottles that require high final prices, says Sofia Hagelin, Tradera’s press officer.
Thus, it is the empty bottles that have become a hot collection area. For Blossa, it is the bottles designed with aged mulled wine that have become valuable, especially the first two vintages, 2003 and 2004.
READ MORE: Your old things are worth gold
Sofia Hagelin, Tradera press officer. Image: Tradera
Sofia Hagelin doesn’t think it’s so strange that the colorful bottles have become popular collectibles.
– There is a thematic idea behind, artistic height in the design and a regularity in the fact that there is a new one every year. I think most people choose them as decorations for Christmas, he says.
The most expensive bottle: SEK 2,001
The most expensive bottle of Blossa that changed ownership at Tradera in the fall was a 2003 bottle of orange that a buyer offered home for SEK 2,001. The most expensive bottle of 2004 sold for 1,500 SEK.
Anki Lejdeby, a Gothenburger and collector’s soul obsessed with colorful Blossa bottles, doesn’t think these are completely unreasonable prices.
Anki Lejdeby, a collector’s soul who likes Blossa bottles. Photo: Private
– In fact, I can imagine paying for a bottle that I really want, but first I have to finish some other projects. Then I’ll probably start looking for the bottles I don’t have, he says.
The Anki Lejdeby bottles are in the window of the summer cabin, where daylight is refracted through the colored glass bodies. He started with buying the aged mulled wine in 2013 to test the flavor, then fell in love with the bottles and finally placed an ad to find a 2015 one that he got rid of.
– It’s very pretty with its blue print, but my favorite is 2013, it’s bright red with a Dalarna-inspired motif. 2011 is pretty ugly, actually. I got it with the purchase when I bought the 2015 bottle from a woman from Värmland, she says.
READ MORE: New Moomin mug for 10,000 SEK on Tradera
Neither Systembolaget nor the manufacturer have stock
Nathalie Malledant, brand strategist for the maker of Blossa Altia, confirms that interest in bottles has grown. One contributing reason is that they have deliberately worked with limited editions of the mulled wine. They finished.
Nathalie Malledant. Photo: Private
– The first vintages were by Systembolaget. We have gradually increased the volumes, but they will be sold out every year. It should feel like an exclusive product, he says.
People are often heard searching for old bottles, with or without mulled wine.
– It is mainly people who are looking for the earliest vintages. But neither we nor Systembolaget have shares. We have to refer them to the auctions that exist, he says.
READ MORE: Ants in Gothenburg start collaboration with Tradera: they will sell Moomin mugs and designer clothes online
The 10 most expensive Blossa bottles on Tradera
Three bottles of mulled wine (2003, 2005 and 2007): 2,800 SEK
2003 mulled wine bottle (most expensive single bottle): SEK 2,001
Empty Flare 2003 Collection Bottle: 1,800 SEK
Mulled Wine Flare 2003: 1,725 SEK
Empty 2004 Flare Collector’s Bottle: 1500 crowns
Vintage Flare 2003 bottle: SEK 1490
Flare 2003 Mulled Wine Bottle: SEK 1430
Flare 2003 Mulled Wine Bottle: 1,225 SEK
Aged mulled wine Flare 2003: 1,225 SEK
Flöss glögg 2003: 1000 crowns
(Source: Tradera. Prices apply to auctions of empty bottles of Blossa mulled wine in the last ten years).
Flare bottles from 2011 to 2020. Image: Altia
GP Christmas Calendar
Christmas 2020 will not be like other Christmases. But despite the fact that journalists write a lot about isolation, the spread of infection and closure, it is important that we do not forget that there is much to be happy about.
People who defend each other and transmit Christmas cheer, family and friendship ties that come together stronger and a society that remains strong during this test.
To spread the heat during the holiday season, GP will open a hatch every day from the first to the 24th of December, with positive news.
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