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Photo: Shimoda Media.
Ebba Busch on the red carpet with Alicia Agneson and Margaux Dietz, at Ellegalan.
Of course, it was only a matter of time before a prominent Swedish politician fell into the new trust trap: Corona morale.
Christian Democrats Ebba busch He’s obviously been to girl’s dinners and virus-dangerous birthday parties and danced with neon lights in recent weeks and I wonder when we’ll talk about the real issue here: that Swedish party leaders hang out with influential people.
Let’s take it from the start: Margaux Dietz became famous when she broadcast her birth live. Since then, he has worked in the attention economy that leads to advertising contracts and paid collaborations on social media. This is being an influencer: share your life and earn money being a live advertising pillar for ups and downs. In Dietz’s case, a long list of supermarket chains, web-based payment solutions, and online health centers.
The opposition’s own influencer, Ebba Busch, is a diligent user of social media, alternating political proposals for harsher prison sentences with photos of costumed parties and lifestyle clichés.
Since December 2017, there is a (first?) Image on Busch Instagram with Margaux Dietz: “I started the day with a breakfast meeting with @margauxdietz, who really is the queen on social media,” writes Ebba Busch.
How are your colleagues, etc. doing?
It may have happened that the party leaders doubled to communicate about forty on social media.
But this week I counted Margaux Dietz on her wet thirty-year album podcast the other day, where Ebba Busch Säpo’s protection pushed her home. It was a friend who filled evenly, Ebba Busch explained outraged on Instagram when details about the party came out.
A friend who is obviously no more loyal than she is content with her night out with the leader of the Christian Democratic party. Which, of course, is in order for Margaux Dietz, as she understands her role in the business ecosystem. The more glassy the social circle and the better anecdotes, the more followers and the more jingle in the box.
This leaves us with the question of why in peace a popularly elected politician like Ebba Busch should lend his nun and help raise the market value of someone who lives off publicity collaborations.
This is not now the only example of the dubious pair of politicians and influencers dancing. On Election Day 2018, the mother of all Swedish influencers Isabella “Blondinbella” Löwengrip posted her Instagram account to her friend Annie Lööf for a question and answer session with the followers (where the center leader, by the way , hatched the unforgettable self-esteem “I am realistic and genuine”).
Gold for the Center, of course, but basically it doesn’t make much difference to Annie Lööf taking over any clothing chain’s social channels on the same day that Sweden goes to the polls, for the simple reason that Isabella Löwengrip, like Dietz, it is a brand unto itself. (Tips for Famous People Feeling Insecure: Try to spend an entire day with another celebrity without anyone telling you on social media. Did it go well? Then they are probably real friends.)
And around here usually There is an objection to criticizing politicians with snippets:
This is masked misogyny! Which brings us to the question of whether political men are better.
No, good god. But since the male sphere is obviously less salable with glossy filters and YouTube celebrities, Morgan Johansson, Jonas Sjöstedt, and Jimmie Åkesson have to just whine and chatter on Twitter like everyone else.
In a kind of sticky American political tradition of sharing family life and private morals with the public, Swedish elected representatives have emerged borderless, quarrelsome and petty on social media. That is a real problem.
To speak to Hillary Clinton, the US policy that has perhaps been hit the hardest by development: Delete your accounts.
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