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MEDIA COLUMN. The strength of the newsletter is that to want something. The new digital newspaper is a liberal-conservative project with a clear vision. Chief editor Paulina Neuding says on Radio Bulletin, a podcast hosted by Ivar Arpi, who no longer believes journalism appeals to the sharpest brains. Social problems in Sweden would not have grown so much if the media had reported more objectively, Neuding believes.
He rides tall horses and appears to ride with a cavalry of intelligence, rigor, and “evidence-based journalism.” I will think about Jan Guillous The description of Dagens Nyheter, “Sweden’s craziest morning paper”, is often quoted. In that sense, now Wolodarski faced stiff competition.
Although the podcast topics are grim and in these well-trodden circles (child theft, immigration policy, and eager journalists), Neuding and Thomas Gür settler spirit spirits. Quote the union icon Joe Hill: “Don’t worry, organize!” And Neuding sees in his first chronicle creative opportunities at the time of “decline and decline” of the media industry.
Bulletin, however, does not seem so new. The title is dressed in a font close to the New York Times, founded in 1851. The headlines are small, as are the images and body of text that require reading glasses. Here we do not want to point to the culture war of the alternative sites, but an old international class broad sheet with order. News and points of view. Still, it is Ivar Arpi’s personal and insensitive text on a worry report that shines the brightest, not the translated Nobel prizes. I dare to promise that it is also more read.
Bulletin is the result of an entrepreneurial spirit, just like most dragons once started. No matter what you think about the right-wingers getting another platform, you must admire the audacity of starting a liberal-conservative newspaper, when it already exists. Instead, a less visionary person had tried to become Svenska Dagbladet’s editor-in-chief.
I will not repeat the bravado of the Expressen television columnist after the launch of TV4, which ended the race with the words: “CLOSE TV4”. But I think the strength of the Bulletin may also be its weakness. To have a meaningful audience, at least as large, or probably larger, requires care for writing, as well as for profiled voices and editors.
When the liberal Expressen was founded in 1944, perhaps as now, a new era was at hand. Chief editor Ivar Harrie in the first issue he outlined the path: “Expressen seeks a free look, a free walk through contemporary life,” he summarized, at least as demanding as Neuding on Bulletin.
Until now, the Bulletin appears mainly as a daily newspaper abroad.
All newspapers worthy of the name wants somethingOtherwise you rarely have a long life. But crucial to the Expressen’s takeoff was fast and engaging news coverage, post-war with efficient air distribution. Then they came closer.
Until now, the Bulletin appears primarily as a newspaper on the outside and a magazine or think tank on the inside. Or perhaps as a schematic backdrop, a traditional newspaper dream, as perfect as some imagine they were in the indefinite past and are always in prestigious titles abroad.
If you were expecting something big, the first day with Bulletin was a disappointment. But all the newspaper foxes, on the other hand, know that the first issue is never the best.
Karin Olsson is the Cultural Director and Acting Editor of Expressen. Next week, editor-in-chief Magnus Alselind will write the media column.
