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Sales of various typical Christmas items have risen compared to the same period in previous years, according to figures from retail chains. Hemköp highlights Christmas candles, tealights and ham as products that have sold better than usual in recent weeks. Christmas wort, mulled wine, and gingerbread are generally bought by many before the first Advent, but this year Willys has seen that trend even clearer.
Bakery products stand out at both chains – they are bought unusually long before Advent.
“It is conceivable that many people invest in baking gingerbread with their own batter rather than pre-made. You just have more time to do things at home, ”writes Johanna Eurén, Willys communications manager, to DN.
Christmas lights lawsuit has risen sharply in Clas Ohlson stores since last week. This applies primarily to loops of light, but also to Advent stars, according to communications manager Niklas Carlsson.
– It is not a record time, but it is a stronger increase that we see compared to previous years, he tells DN.
Psychologist Anna Jacobsson points to the pandemic and the fact that we are more isolated and spend more time at home than usual as reasonable reasons for the Christmas rush to start earlier than usual.
– I think it is understandable that you start decorating and Christmas comfort earlier. You need to cheer yourself up, and it also becomes more interesting to do nice things when we are more at home. I also think it’s good because it’s a sign that you take care of yourself and do something that you think is good if you’re feeling down and depressed, he says.
Anna Jacobson believes it may be more difficult for many to handle the crown situation now, compared to this spring, for a number of different reasons.
– We are now in a darker period, which in itself affects many. So it can be difficult to handle the crisis and isolation beyond that. It can also be more difficult to see the light in the tunnel now, as we have quite a bit of time left before spring arrives. We’ve also been persistent for a long time, so it can be assumed that this situation affects mental health, he says.
If the Christmas hug mainly lasts consumption, Anna Jacobson believes that it may be a point to rethink whether it is the right way to deal with emotions. She points out a rule to follow for those who want to freshen up: it should feel good both in the short and long term.
– Humans often end up with behaviors that give us rewards in the moment. But if you do something to numb difficult feelings, it is good to be careful so that you do not create problems or negative patterns later, he says and continues:
– But if you feel that the comfort and Christmas decorations are something that makes you feel better in both the short and long term, it seems like a great way to take care of yourself and in those cases it seems silly to stick to the rules and wait until the first . advent.
