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– Trade has faced a difficult period since last spring, so these are important weeks for us to continue and also have a functioning trade after the pandemic is over. So we choose to take steps so that there is no congestion and that the campaigns are spread over a longer period of time, says Sofia Stigmar.
Out of the ordinary such as plexiglass at the checkout, markings on the floors, and congestion hosts that control how many people are inside the store at the same time, Svensk Handel advises stores to extend the sale for a longer period to reduce the risk of congestion.
This has resulted in this year’s sale starting earlier than usual. Some deals start today, a week before Black Friday falls and Black Friday turns into Black Week. Among other things, in Elgiganten, which this year expects even greater interest in Black Friday due to the increased demand for consumer electronics during the pandemic, according to Elgiganten CEO Niclas Eriksson.
– Last year it was extended for three days, this year it will be eleven days and we are going to spread the customer flow and we have extended hours.
Isn’t this something that could attract more people to department stores?
– It is not our faith but our faith is to do everything we can, as recommended by the Public Health Agency. And we are really trying in many different ways to spread it on different occasions during these eleven days.
Black Friday is one of the big sales days of the year, last year’s sales were estimated at around 7 billion SEK during the day, sales alone.
At the same time he urged people across the country stay away from malls and stores. Johan Carlsson, CEO of the Swedish Public Health Agency, tells Tv4 that he wants to ban the sale this year and Karin Tegmark Wisell is also critical.
– It’s the exact opposite of what matters now. It should not be crowded. There is a normative recommendation and also a decision regarding the meetings of eight people, and that is basically what we are concerned about if you make Black Friday sales with cap prices, it can cause people to violate these recommendations for the commercial. interest.
