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Forced to resign as intermediate expert after 19 years
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He has been Melloexpert of Sveriges Radio for 19 years.
Now Aftonbladet can say that Björn Kjellman is forced to leave after the news that he will take on the role of Ica-Stig.
– It feels like Björn Ulvaeus left Benny Andersson, says depressed couple Carolina Norén to Aftonbladet.
This year’s Melody Festival tour has changed a lot, and of course it’s due to the prevailing corona pandemic. All contests are broadcast from Stockholm and without an audience.
It is not the only thing that is undergoing a radical change this year. Aftonbladet may reveal that Melloexperten Björn Kjellman, who has been an expert commentator on Swedish radio with Carolina Norén for 19 years I don’t get continued confidence this year. It’s because of his new role as Ica-Stig in the food company’s commercial soap.
Stop after the Ica campaign
– We have concluded that Björn Kjellman will not be an expert commentator on the final show. It coincides too much with the probably strongest launch campaign this year, says the editor responsible for the show. Katarina Svanevik to Aftonbladet and continues:
– I don’t think it was calculated that way, but it coincides too much, so it becomes difficult to think of anything other than a brand during this period.
Photo: SHIMODA MEDIA
Björn Kjellman and Carolina Norén.
One who accepts the decision with consternation is Carolina Norén, who would thus celebrate 20 years as a radar couple with Björn Kjellman on the air.
– I understand your decision, but at the same time I am a person of flesh and blood. I’m depressed and since Björn and I want to do this, it feels difficult. I can honestly say that I was sad when it happened like this.
How will it feel to broadcast the final yourself?
– You will feel empty when you look at that empty chair. I don’t want anyone else sitting there because it’s Björn’s chair. I hope Björn gets tired of his role as Ica-Stig so that he comes back. I am the incurable optimist.
20 year anniversary canceled
You would celebrate 20 years as an expert duo, is that a long time?
– It’s a long time. We have contact anyway, we sat down and texted during the first part of the competition and had feedback. We are both passionate about this.
Does it feel like you’ve become friends even in private?
– We absolutely are. I am usually the dog sitter for Björn’s wonderful dog Bror, whom I take care of quite often, so we see each other all the time. Of course we will continue to do so, but this is very sad. It seems that Björn Ulvaeus is leaving Benny Andersson.
Carolina Norén also says that many listeners found out spontaneously when they learned that Björn Kjellman was taking on the role of Ica-Stig.
– We have received many emails from concerned listeners wondering what is going on now. It’s really cute and I was looking forward to another 20 years with Björn.
In a text message, Björn Kjellman comments on the fact that he was allowed to make mellobevakning sorti from Sveriges Radio:
“I hope I do not suffer from withdrawal and that soon I will be back with Carolina.”
Schlager manager: this is how you compete
✓ Go to manager.aftonbladet.se
✓ Everyone with Plus competes at no additional cost.
✓ If you have a Plus account, you can create up to five “teams” and share with children and family.
✓ Getting Plus costs SEK 29 for the first month, then SEK 99 – free to cancel whenever you want.
Rules
✓ In each of the four competitions: Predict which two innings will go directly to the final and which will go to Second Chance.
✓ Second opportunity: Choose which four tickets win the four duels.
✓ Finals: Predict the correct location of the 12 finalists.
✓ Decisive question: Total points of the winner in the final.
OBS! You can register now at manager.aftonbladet.se, but you can also change your tips until voting closes for each sub-competition.
Prices
1-3: e pris: Apple iPhone 12 64GB (SEK 9900 value).
You can also win bonus prizes at Aftonbladet’s schlagerexpert Tobbe Eks own league, connect to # jagslårtobbeek in-game (iPad at first prize).
There you can also create your own “hashtag league” and challenge your friends.
All information can be found at manager.aftonbladet.se
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