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Call a club leader in any Swedish club and ask him how he feels. Not a single one will say that they are not worried.
Because those are difficult times now.
In the world, in Sweden and in ice hockey.
The clubs look, after the government’s no announcement on Thursday, towards a very uncertain horizon. Some risk losing 25 to 50 percent of their sales, others live by being responsible for a partnership that may not live after the turn of the year.
Kristianstad and Västervik are not anomalies, there are more who are at risk of dying. That is why we have to wake up.
The all-Swedish clubs that are now preparing a motion for the Hockeyallsvenskan, which will then go to the association, are desperate. And I am convinced that they would not have chosen this path if the audience had started to flow towards our stages again.
At Hockeyallsvenskan, tickets and match resale account for almost a third of the revenue pie. In other words, they are more audience dependent than SHL, which has a core support of around 40 million SEK. It can be compared to Hockeyallsvenskan’s contribution to the bill of SEK 2.8 million net.
“The union must shed its rigid attitude”
What swedish law now suggest; a temporary closure to the downside of the leagues, where teams cannot leave but move up the league hierarchy, is neither unreasonable nor unsportsmanlike.
On the contrary.
They are prepared to take any drastic action to prevent the greatest carnage in Swedish hockey history.
You won’t avoid the crazy bets as they have certainly been on your side already, but you can help club leaders sit more calmly on the recruiting boat, encourage cost cuts in good conscience, and provide them with the peace of mind that clubs will survive in the league. belonging to.
And when potential team crown bursts can also upset the balance of competition from round to round, we can move on to the most unfair season in history.
Until now, the association has been oblivious to changing the design of the series temporarily. They have repeatedly referred to the investigation that resulted in us now having a team that goes up, one goes out, without direct encounters between teams of different league layers.
My wish, and that of many others, is that the association now release its rigid attitude towards a correct and perfect league system.
Allow clubs to breathe a sigh of relief and be assured of their league affiliation, but at the same time maintain a competitive balance where teams have the opportunity to push themselves upward.
Fans should not stop feeling the essence of euphoria until spring when the air again smells of anguish, it is vital to keep the sport alive.
“They must not die”
If not For sport to live, it must accommodate clubs at all levels, from seniors to children and youth. These associations, which fight with beaks and claws for their survival, operate throughout our country, in large cities and sparsely populated areas. They are the identity of the smallest peoples and the life work of the people.
They must not die.
Never before have 15 teams from SHL and Hockeyallsvenskan felt more natural and correct. Strong SHL, show how supportive you can be. Let another team warm up and share the cake for the 2021/2022 season.
Just like the Hockeyallsvenskan you can do with a Hockeyettan team.
Then we thank two teams later and we return to normality and naturalness.
What we knew before the crown, what we felt and lived before the pandemic.
