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According to local media, the law is described as the first of its kind in the world and has attracted a lot of attention. It becomes a reality after three years of long negotiations and pressure.
Google threatened in discussions before the legislation to make its search engine inaccessible to Australian users, and Facebook last week halted all news content on the platform for users in Australia, as well as content from media companies in Australia. country globally as a result of the bill. .
But after negotiations with the government, changes were made to the text of the law and Facebook and Google, the main objectives of the law, have agreed with Australian news companies, to avoid being forced to sit at the negotiating table under the new rules.
The Australian government claims that the law ensures that local news companies receive fair payment for the content they create.
Rod Sims, head of Australia’s competition authority, tells Australian radio ABC that the purpose of the law is to deal with the market forces that are today Facebook and Google.
– They need media, but they don’t need an individual media company. As a result, media companies were unable to sign trade agreements with Google and Facebook. The purpose of the law is to give companies the opportunity to take cases to arbitration, which improves the bargaining position of media companies and helps them reach fair settlements, he says.
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