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Armand Duplantis has several new backers.
A season in which virtually every athlete has had to cut back, millions continue to plummet to Armand “Mondo” Duplanti’s account.
More sponsors, princely paid in contests.
– No Swedish athlete has come close to Mondo’s contract, says his coach Daniel Wessfeldt.
The Polestar electric car company is last in line and it may seem obvious considering the name, as pole vault is called pole vault in English and Mondo is the big star.
– Yes, the connection is obvious, says Wessfeldt.
Mondo already has contracts with the main sponsors Puma and Red Bull, large millions of contracts with two of the giants of the market.
This year, Swiss watch giants Omega and Polestar have been added.
– It has been my philosophy to have a handful of exclusive companies in the industry as sponsors. Companies that want to be a part of this whole journey, says Wessfeldt.
“No Swede at this level”
He has run the business of practically every major Swedish athlete. Names like Kajsa Bergqvist, Christian Olsson, and Stefan Holm. And in recent years swimmer Sarah Sjöström and Norwegian running brothers Ingebrigtsen.
– But no Swedish athlete has been at this level. Kajsa did quite well with various sponsors and good deals. But it was nationwide. No one has ever had world records like Mondo’s. Sarah Sjöström has a partner.
How hot is Mondo in the sponsoring world?
– Jan can say that he could have had twenty sponsors if we wanted to. The interest has been enormous, but I have preferred to wait and get something lasting. To keep it exclusive, with some major international sponsors. This is new to me too, but I like it.
Has it helped that you have a foot in both the United States and Sweden?
– Absolutely. Open more markets and Mondo can be used in more contexts. And he has shown that he can handle these situations very well. It can handle all contexts.
“75 percent of income”
How much is the sponsorship income?
– It’s 75 percent of income. The rest are competitions. And although this season is special, the demand for the competitions that have been organized has been great. All the organizers of the gala want it and often the competitions around the pole vault are built.
Yes, like in Lausanne, Switzerland on Wednesday, the Diamond League money laundering gala that chose to focus solely on the pole vault this year.
Despite the crown pandemic, Mondo receives between $ 25,000 and $ 30,000 in start-up money alone at the big galas, according to Sportbladet. It is between 225,000 SEK and 270,000 SEK.
That makes him the highest paid athlete in the world right now.
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