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Email is by far the most common way of communicating both externally and internally within a company or organization. At the same time, it is the most vulnerable and insecure form of communication over the Internet, both Messenger and WhatsApp are significantly more secure with built-in encryption.
A common comparison is to consider an email as “unprotected like a postcard”, but it is very easy to forget.
Email protection has been strangely neglected. Businesses and organizations are now often good at guarding against incoming mail with anti-spam and virus systems.
– On the other hand, protection of outgoing mail is neglected, there are countless examples of emails in which you pretend to be a business and announce that you have changed the bank draft number and request payment there in the future, says Marcus Wessberg, manager of TI at Ports Group, a trademark security company that legally, digitally and technically protect trademarks.
The greatest innovation is at the door
However, now the tech giants have come to life and realized that our most common way of communicating needs functional protection. In early 2021, companies and organizations will be able to apply for a new type of security certificate: the Verified Marc Certificate (VMC).
The company logo and name are visible in every email and your customers immediately see that it is a genuine email – the email becomes legitimate and secure.
The most widely used form of communication in the world is finally becoming more secure. Customers will be able to see your logo in their inbox, even before they open the email.
– Now the user will be able to clearly identify who the sender of an email is, says Marcus Wessberg.
IT security is, by extension, a trademark issue
Good IT security is not something that only affects the IT department, but has a business value that also belongs to the marketing department; in the long run, it is a brand problem.
With improved security around email, deliverability is increased, which means more business, and the brand is protected against use in fraudulent contexts.
– Currently, there is already a technology that can be incorporated in the background to prevent recipients from receiving spoofed emails. With Verified Marc Certificate (VMC), the recipient can easily identify and verify who the sender of an email is, says Per Ahlström, senior customer manager at Ports Group.
Pilot studies of the service have shown that the email open rate increases by as much as 10 percent. It’s also been shown that you are four times more likely to be exposed to fraud if you don’t use DMARC.
Do you want to know more about Verified Marc Certificate (VMC) And what can you do to secure your communication and protect your brand? Read more here!
