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It was in the autumn that the new Division 1 club, Österlens FF, received the most unexpected financial help from investors Alexander Huhtinen and James Roselin.
With a sensational signing of Freddy Adu, an American player who was once called “the new Pelé”, the small club became a snack bar in all of Swedish football. At the same time, a vision of Österlen as a fully Swedish team was painted in 2025.
Before that, the Malmö duo had also entered the sport of trotting and had grown into one of the sport’s largest stables with over 30 horses, several of which were well bred in the million-dollar class.
Huhtinen and Roselin’s progress quickly echoed. A success story out of nowhere. Behind the duo’s investments in both soccer and jogging is the Sagari company, owned by investment firm Victoria Invest, where Alexander Huhtinen is the first chairman of the board and the chief executive officer of James Roselin.
Freddy Adu became a well-known recruit for Österlens FF.
Photo: IMAGE AGENCY
Tax debt of almost a million
Almost all the companies in which Alexander Huhtinen and James Roselin are involved are relatively new. But very quickly a large amount of money comes into play. Shrewd people talk about expensive cars, parties, and luxury living.
The investment company Victoria Invest attracts investors through the telephone sale of its own shares to individuals. Based on the company’s sales idea, the plan is an initial public offering and then the money invested by investors will grow.
But the success story is piracy. Several people with transparency describe the situation as worrying and now Victoria Invest is obliged to pay a debt of SEK 955,619 by the Swedish Tax Agency. The debt is now with the Execution Officer and must be paid no later than March 27, otherwise the company is at risk of foreclosure.
At the same time, there have been several changes in the companies.
Alexander Huhtinen stepped down from the Victoria Invest chairmanship in early February and, since March 8, James Roselin has served on the Board and Selver Beganovic is alternate. Since the beginning of March, James Roselin has also been the director of the company.
Alexander Huhtinen also left Sagari, where he was president, among other things.
In addition, two auditors have left the companies in the last six months.
“Promised green and golden forests”
In autumn, Per Ranstam of the Auditing Group in Malmö first decided to resign from the Victoria Invest and Sagari assignments on the grounds that the company stated that they intended to change auditors, but when that did not happen, he decided to resign himself. .
And this spring, a new auditor decided to quit with the explanation of “communication problems.”
Sagari is also in debt of SEK 276,000 to the executing officer since March 6. However, it was regulated on March 23.
A shareholder who has been called by a seller of the company and who has bought a large number of shares for between 25 öre and five crowns has begun to suspect:
– They promised gold and green forests and a return of my money, but I have not seen any listing or anything.
Another of the large shareholders, for his part, expresses more confidence:
– I am aware that this is a risky undertaking. But I believe in this.
He was in Malmö this summer for the Annual General Meeting after buying shares for SEK 1 each. The investor says that the company has invested in a company that produces non-alcoholic beer, a toy company, has invested in horses and transportation to airports.
Österlens FF during a training session last year.
Sold by Sagari Horses
Victoria Invest has also been forced to lay off several salespeople in recent months, due to “lack of work”. The investor believes that the decision is a good one.
– The company had too many employees. They were supposed to sell shares in the company, but they didn’t sell enough shares. Now they have fired the vendors.
But according to information from Kvällsposten, former sellers feel sympathy for investors today at the same time that they themselves express that they have lulled themselves with a false belief in success.
Sports investing also no longer resonates.
Sagari AB currently owns only 18 trotting horses according to Svensk Travsport. However, on closer inspection, it is clear that five of Sagari’s previous horses changed ownership to Huhtinen Financial Services AB in late February / early March, and another five horses changed ownership to James Roselin Financial Services AB at the time. Same time. Several of the horses Huhtinen / Roselin has been involved with have also changed trainer in the past year.
It is not clear exactly how these ownership changes were carried out.
Investment in football unclear
The investor Kvällsposten spoke with confirms that he has received information that the company no longer owns as many horses. His opinion is that the sale of the horses was done so that the company would receive more money.
At the same time, investment in Österlens FF has run into trouble. Sporting director Malik Sesay and assistant coach Jörgen Pettersson, who arrived in the autumn, have been forced to resign and the club has broken the contract with prestigious signing Freddy Adu.
At present, there is no trace of Malmöduon’s investment on the Österlen FF website and when Kvällsposten contacts club president Tom Ekström he does not want to answer whether the collaboration will continue.
– I don’t answer anything, he says and hangs up.
When Kvällsposten tries to reach Alexander Huhtinen and James Roselin, in-house attorney Jennie Metz Abrahamsson calls and asks for the questions via email.
The answers are short, about debt:
“We are not the only company affected by covid-19. The debt will be paid until March 27 “.
Two auditors have chosen to leave their companies, the last of whom points to communication problems as a reason. Commentary?
“If you want to know more about the reason, please contact them.”
It is also stated that the cooperation with Österlen continues in accordance with the agreement and that it does not have a fixed date for listing, but that it will list the company in the correct location.
About the horses that have been transferred to their respective companies, write:
“Of course we pay for them.”
Jennie Metz Abrahamsson also claims that Alexander Huhtinen does not have any role in Victoria Invest today, but during the conversation he refers to “them”, which he then explains by saying that they still have close contact.
The Victoria Invest website is also not accessible, it is now password protected.
