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The availability of the Astra Zeneca vaccine was considered to be good in the Stockholm region over the weekend and therefore the opportunity was opened for people born in 1942-1946 to book an appointment for vaccination against the covid-19.
When information published in 1177.se, an image from Bildbyrån of an older man was used. What they didn’t know is that the image has long been used as a meme, better known as “Hide the pain Harold”, Something that users noticed in the forum, among other things Reddit.
– We found out it was a meme through an email to the editorial staff, writes Hanna Fellenius, Stockholm Region press officer, in an email to SVT Nyheter.
The image was posted at 2.30pm on Sunday and was replaced on Monday morning.
– Our assessment is that posting for a few hours an image that in itself is not misleading or inappropriate does not harm confidence in covid-19 vaccines, which is our most important focus at the moment, writes Hanna Fellenius.
But who really is the man in the picture and how did he become a meme? See more in the video above!
