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Listed below are the 5 hottest trends in the casino industry right now:
Acquisitions and mergers
The news that hit like a bomb in late June that listed live casino provider Evolution Gaming made an offer for leading slot developer NetEnt probably caused some people to raise their eyebrows. Not least in terms of the fact that the deal price is valued at a staggering 19.6 billion SEK. But as early as 2019, a growing trend of mergers could be seen in the casino industry, and in February, for example, Betsson acquired competitor Gaming Innovation Group’s brands, which include Rizk and Kaboo.
Focus on esports and poker
The casino industry, like most other industries, has been affected by the current corona pandemic. Thousands of sporting events canceled as a result of the virus’s progress around the world have forced many gaming companies to change their approach and take action. For the Kindred Group which owns the well-known Unibet, the lost matches / leagues, on the other hand, have meant a boost for esports and poker. According to the gaming giant, interest in these two forms of gambling has increased significantly in recent months.
Play the casino without registering
Playing your favorite slots or the table classics Black Jack and Roulette without having to go through a long and cumbersome registration process has become increasingly popular and today the “Pay N Play” concept is the standard in most of online casinos in Sweden. In the comparison service SveaCasino.se, for example, there are several different online casinos with a license that offers direct play by bank identification.
The debate on consumer protection and gambling responsibility seems to be constantly present in the Swedish online market. One of the main reasons for the new regulation in 2019 was precisely to counter gambling addiction, and during the crown crisis, discussions on the issue have intensified even more, especially from a political point of view. According to Gambling Minister Ardalan Shekarabi (S), the increase in online gambling due to social isolation during the pandemic has contributed to the government’s decision to introduce temporary gambling liability measures. The ordinance, which came into force on July 2 and expires at the end of the year, means, for example, that licensed gaming companies can now offer a casino bonus of up to 100 SEK. Deposit limits of a maximum of SEK 5,000 / week have also been introduced.
Introduction of Swish as a payment method
Award-winning payment service Swish, currently used by more than seven million Swedes, made an acclaimed entry into the country’s online casinos in connection with gambling license last year. The fast and secure mobile app was initially only available as a deposit method, but in spring 2020, Svenska Spel announced that it was the first gaming company in the country to start offering Swish as a payment alternative. Since then, several other well-known game players such as Betsson and Unibet have introduced the feature, and don’t be surprised if you’ll be able to make withdrawals with Swish at basically all licensed casinos before the end of the year.
