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The Corona pandemic has meant that e-commerce has increased significantly and companies want to start e-commerce in other countries to keep up with developments. But many also struggle to save costs, making it difficult to invest in internationalization. Contentor is an expert international e-commerce content and translation agency with innovative solutions that help companies succeed with expansion and digitization.
Due to restrictions, people have had to stay home to reduce the spread of the coronavirus. This has meant that more people have avoided physical stores and bought online. Rabie Salem, CEO of Contentor, believes that it is more time than ever for companies to invest in e-commerce and thus take big steps.
– We have the solution for merchants who need SEO texts for e-commerce or website translation; In part because we can replace many of the processes that were previously done manually, but also in order to cost-effectively support continued expansion despite fewer resources and stricter cost savings, says Rabie Salem.
It offered a 10% launch of the original cost.
Contentor was founded in 2007 when e-commerce began to develop on a larger scale. This has made them experts in the content and translation needs of e-commerce companies for over 13 years. The company has a strong understanding of efficient flows that allow customers to quickly reach a wider audience. With the help of Contentor’s expertise, a customer could quickly enter a new country with little cost.
– At the beginning of the pandemic, a client contacted us and saw a good opportunity to expand in Finland. At first glance, it would cost 1.5 million SEK. At Contentor we were able to offer a tactical aspect that consisted of human translation and machine translation. In this way, we were able to offer a launch of 10 percent of the original cost, says Rabie Salem and continues:
– We do not care in how many countries you want to expand. We have helped clients to expand to various markets in parallel and it takes as long as when you do it in one country. This has provided our clients with the opportunity to gain market share during the crisis.
Innovative solutions
Contentor offers scalable content creation and expert help to build an optimized content strategy with SEO in mind. Its innovative solution for e-merchants is optimized return on investment in content.
– Contentor helps companies optimize their investment in content. In our current approach, we work a lot with priorities where we look at the client’s budget and adjust the investment accordingly. By prioritizing the texts you can start with and then following through, you get the best possible results, says Rabie Salem.
Right now, Contentor is working to incorporate this into its system so that you can follow the operation of the texts on a data-driven website and see what steps need to be taken to achieve the best results. The idea is that the service will be offered in 2021.
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FAKTA: CONTAINER
Contentor is a content and translation agency. Taking into account the unique requirements of e-commerce, such as fast delivery, personalization, and SEO automation, Contentor helps thousands of customers. Some of Contentor’s clients are Partykungen, Footway, Sportamore, CDON, Orkla, Gents, KitchenTime and Nordiska Galleriet.
